I think there’s more work to be done to explore print as a modern product to support great writing and journalism. Lots has been said about its death — but comparatively little about its potential to live on in new forms.
I think print has a lot of life left in it: particularly if we overcome the idea of preserving the exact form it’s taken in the past and consider what a more modern, reconsidered print product might look like.
There’s a lot to be said for reading on paper. One of my more recent indulgences has been a daily subscription to The Financial Times, which on weekdays is a sober paper that reports the news fairly objectively. On weekends it’s a different beast: in particular it includes a magazine pull-out called How to Spend It that is apparently aimed at the worst people on earth and is generally indistinguishable from satire.
The Financial Times has been publishing since 1888, but some endeavors are much newer. Speaking of indistinguishable from satire, I subscribed to The Onion’s print edition, now it has been bought from its private equity owner. It’s been fun seeing it adopt similar membership strategies to other, more “serious” publications. Most exciting among those is its resumed print edition, which is an old idea given a new spin:
“I think for the same reason that 18-year-old kids are buying Taylor Swift on vinyl,” Jordan LaFlure, The Onion’s executive editor also told the Times, “we can introduce those same kids to the notion that a print publication is a much richer way to consume media.”
It’s not obvious to me that a similar strategy couldn’t work for other publications — or even as a digest of independent publications that work together. Would I buy a subscription to a paper edition of independent journalism across various topics? Absolutely I would, and I don’t think I’m alone. Think of it as a lo-fi RSS reader or a retro Apple News: articles I care about from around the web in a form factor that looks more like The New Yorker (or The Onion).
This product could take several forms. It could combine an algorithmic component — here are the writers I care about — with a more human-driven curatorial component from editors who want to highlight interesting journalism from sources the reader might not have encountered yet. Or it could be a purely editorial product with no algorithmic component: one size fits all, for every reader. Or you could subscribe to personalized editions with different human editors who get a cut of subscriptions for putting it all together. (A monthly tech periodical organized by Casey Newton or Molly White? Take my money.)
Publications like ProPublica (my current employer) and The 19th (which I’ve worked for previously) produce content that is more long-form journalism than breaking news, which is highly suitable for reading in a collected periodical. They also make their content freely available via a Creative Commons license, meaning that, technically, anyone could put this together. But it would clearly be better in partnership with newsrooms, with revenue and subscriber information flowing back to them in exchange for letting their journalism be included.
This isn’t a traditional startup: it’s hard for me to see how this product would enjoy the rapid growth or high valuations which justify venture investment. But it’s potentially a really interesting small business. If the numbers work out, it could also potentially be a fascinating add-on product for a service like Medium. There’s user and market research to be done here, but it’s possible that the decline of legacy print products does not necessarily mean that new print products won’t be successful.
The act of reading on paper feels different to sitting in front of a screen. Maybe I’m getting old, but I like sitting at the dining room table, leafing through print. It is an old school product that is a little like vinyl, but it also feels like I’m using my brain a bit differently. I’d love to do more of it. In a world where everything is digital, maybe a thoughtfully curated print product could be exactly what we need to slow down and engage more deeply. Or maybe not, but I think it would be cool.
I’d love to hear what you think. Am I alone in preferring an offline, analogue, tactile reading experience? Is there something here, or is the future of media entirely, irrevocably digital?