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Behind SmartNews, the $2 billion unicorn trying to fix the news algorithm

"“I don’t know what you can do to convince an audience member to challenge their own political beliefs through news consumption. I don’t think that conversion happens easily or quickly,” said Jeremy Gilbert, a professor of digital media strategy at Northwestern’s Medill School of Journalism, to Rest of World. He gave SmartNews credit for building its app with these social issues in mind, but asked, “But what does it mean to tell ‘real news,’ if it doesn’t fit what their notion of that already is?”"

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