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Amazon Is Gutting Its Voice Assistant Alexa

“By 2018, the division was already a money pit. That year, The New York Times reported that it lost roughly $5 billion. This year, an employee familiar with the hardware team said, the company is on pace to lose about $10 billion on Alexa and other devices.” The strategy depended on Alexa users paying for goods and services through the assistant - and they just didn’t.

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