“The age of Big Social may be ending, as advertisers shift to platforms like TikTok and streaming video that are more like entertainment channels. For many reasons, we say: good riddance. The damage commercial social media has done to politics, relationships and the fabric of society needs undoing. As media scholar Victor Pickard suggests, “Hopefully Twitter’s collapse will lead to a more expansive conversation about the relationships between capitalist imperatives and the communication [and] information needs of democratic societies.”” #Technology