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Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads

This story seems a little suspect, but still worrying:

"A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads."

The official website almost reads like a Yes Men parody of online advertising - and could well be. It could also be a "fake door" test by CMG. I would be surprised if this was legal or permitted by device vendors like Amazon or Google (which is not to say that I trust either of them).

It's hard to imagine that something this egregious could actually be real. Of course, if it was real, it should have been shut down yesterday.

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