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"We pulled off an SEO heist that stole 3.6M total traffic from a competitor."

"We pulled off an SEO heist that stole 3.6M total traffic from a competitor. Here's how we did it."

What this single spammer pulled off - 1800 articles written by technology in order to scrape traffic from a competitor's legitimate site - is what AI will do to the web at scale.

Yes, it's immoral. Yes, it's creepy. But there are also hundreds if not thousands of marketers looking at this thread and thinking, "ooh, we could do that too".

The question then becomes: how can we, as readers, avoid this automated nonsense? And how can search engines systemically discourage (or punish) it?

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