[Craig Silverman at ProPublica and Priyanjana Bengani at the Tow Center for Digital Journalism]

"The network, which uses the name Patriot Democracy on many of its ad accounts, is one of eight deceptive Meta advertising operations identified by ProPublica and Tow. These networks have collectively controlled more than 340 Facebook pages, as well as associated Instagram and Messenger accounts. Most were created by the advertising networks, with some pages masquerading as government entities."

Despite Meta's claims that they were cracking down - which were likely backed up with real efforts - ProPublica ad Tow have discovered that there are plenty of ad networks out there spreading misleading election information.

The issue is likely not to do with Meta itself but the way these targeted ad networks work to begin with. The fact that a company as large as Meta, which is absolutely incentivized to stop these ads from spreading, effectively can't, is an indictment of the model. There's no way that they can proactively approve ads before they run at the scale their business operates, so some will always get through.

That said, there are some serious policy failures here, too:

"Meta removed some of the ads after initially approving them, the investigation found, but it failed to catch thousands of others with similar or even identical content. In many cases, even after removing the violating ads, it allowed the associated Facebook pages and accounts to continue operating, enabling the parent networks to spawn new pages and ads. [...] Our analysis showed that while Meta had removed some pages and ads, its enforcement often lagged or was haphazard. Prior to being contacted by ProPublica and Tow, Meta had taken action against roughly 140 pages affiliated with these eight networks, representing less than half of the total identified in the investigation."

Cracking down on these networks too forcefully could also create a chilling effect throughout the network of potential advertisers, making a real impact on Meta's bottom line. And, of course, that's not something that any product manager watching their progress towards their quarterly OKRs wants to do.

#Democracy

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