Skip to main content

Slop is the new name for unwanted AI-generated content

Simon Willison has a perfect name for unreviewed content that is shared with other people: "slop".

He goes on:

"I’m happy to use LLMs for all sorts of purposes, but I’m not going to use them to produce slop. I attach my name and stake my credibility on the things that I publish."

I think that's right. I'm less worried about using LLMs internally - as long as you understand that they're not impartial or perfectly factual sources, and as long as you take into account the methods used to generate the datasets that were used to train them. (Those are some big "if"s.)

But don't just take that output and share it with the public. And *certainly* don't do it so that you can publish content at scale without having to hire real writers. Not only is that not a good look, but you're going to harm your brand and your reputation in the process.


· Links · Share this post