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The Future of Fashion Commerce Is a Designer's AI Bot Saying You Look Great and Your Personal AI Bot Sifting Through the Bullshit

[Hunter Walk]

"The best commerce platforms will be constantly grooming you, priming you, shaping you to buy. The combination of short-term and long-term value that leads to the optimal financial outcome for the business."

I think this is inevitably correct: the web will devolve into a battle between different entities who are all trying to persuade you to take different actions. That's already been true for decades, but it's been ambient until now; generative AI gives it the ability to literally argue with us. Which means we're going to need our own bots to argue back.

Hunter's analogy of a bot that's supposedly in your corner calling bullshit on all the bots trying to sell things to you is a good one. Except, who will build the bot that's in your corner? Why will it definitely be so? Who will profit from it?

What a spiral this will be.


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