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Want to sell a book or release an album? Better start a TikTok.

"You’ve got to offer your content to the hellish, overstuffed, harassment-laden, uber-competitive attention economy because otherwise no one will know who you are. [...] The commodification of the self is now seen as the only route to any kind of economic security."

In the new economy, every artist must also be an entrepreneur. In doing so, they compromise their intentions; a world where everyone is just shilling is one free from the purity of ideas and discourse. There is no such thing as being discovered or being heralded on the merit of your work alone. You've got to sell.

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