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How X Is Benefiting as Musk Advises Trump

[Kate Conger in The New York Times]

Here's one way Elon Musk is gaining from his involvement in the current administration:

"The positioning of X as a powerful government mouthpiece has helped bolster the platform, even as the company continues to struggle."

It's worth remembering that xAI just bought X in an all-stock transaction - he's also gaining by pointing his AI engine directly at federal government information in a supposed effort to make it more efficient.

But even the social media endorsement is a big deal. In some ways buying advertising on X is akin to would-be political influencers buying extravagant stays at Trump hotels:

"Conservatives have found that X is a direct pipeline to Mr. Musk, allowing them to influence federal policy. He has responded to viral complaints about the government on the platform, and his cost-cutting initiative has marked users’ concerns as “fixed.”"

It makes real the idea that the social media site isn't about building a business in itself, but about creating a new instrument of power. The comparisons between Elon's strategy and William Randolph Hearst are obvious; it's just, he's far, far dumber.

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