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# Amazon Is Gutting Its Voice Assistant Alexa
- URL: https://werd.io/amazon-is-gutting-its-voice-assistant-alexa/
- Published: 2022-11-23T07:53:23.000Z
- Updated: 2022-11-23T07:53:23.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:22

“By 2018, the division was already a money pit. That year, The New York Times reported that it lost roughly $5 billion. This year, an employee familiar with the hardware team said, the company is on pace to lose about $10 billion on Alexa and other devices.” The strategy depended on Alexa users paying for goods and services through the assistant - and they just didn’t. [#Technology](https://werd.io/tag/Technology)

\[[Link](https://www.businessinsider.com/amazon-alexa-job-layoffs-rise-and-fall-2022-11)\]