Are advertisers coming for your dreams?

Ben Werdmuller

16 Jun 2021

"Now, brands from Xbox to Coors to Burger King are teaming up with some scientists to attempt something similar: “Engineer” advertisements into willing consumers’ dreams, via video and audio clips. This week, a group of 40 dream researchers has pushed back in an online letter, calling for the regulation of commercial dream manipulation."

[Link]

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