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# Are advertisers coming for your dreams?
- URL: https://werd.io/are-advertisers-coming-for-your-dreams/
- Published: 2021-06-16T17:29:33.000Z
- Updated: 2021-06-16T17:29:33.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:24

"Now, brands from Xbox to Coors to Burger King are teaming up with some scientists to attempt something similar: “Engineer” advertisements into willing consumers’ dreams, via video and audio clips. This week, a group of 40 dream researchers has pushed back in an online letter, calling for the regulation of commercial dream manipulation."

\[[Link](https://www.sciencemag.org/news/2021/06/are-advertisers-coming-your-dreams)\]