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# Breaking the mold
- URL: https://werd.io/breaking-the-mold/
- Published: 2022-01-28T21:08:48.000Z
- Updated: 2022-01-28T21:08:48.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:24

“Merch is so often seen as the death knell of a media property, the maggots hatching in the corpse of art - but a lot of the time, the exact opposite is true. Some of the most beloved media properties of Millennial childhoods were, in one way or another, made by toys.” A great breakdown of franchise toys and their cultural impact.

\[[Link](https://www.eyeznteef.com/posts/toys-vs-canon)\]