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# Bryan Goldberg: Why audience for online news is declining
- URL: https://werd.io/bryan-goldberg-why-audience-for-online-news-is-declining/
- Published: 2023-07-21T14:39:09.000Z
- Updated: 2023-07-21T14:39:09.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:21

I don't think the web is dying, but it's certainly not novel anymore - and you can't depend on its breadth alone to gain an audience. This is yet another call for "niche" publications - i.e., outlets that know who they're publishing for and go deep instead of wide. [#Media](https://werd.io/tag/Media)

\[[Link](https://pressgazette.co.uk/publishers/digital-journalism/publishers-must-adapt-to-life-outside-the-world-wide-web-or-be-crushed-says-bustle-ceo-bryan-goldberg/)\]