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The indie web should be a universe of discovery

The Norrington Room, from Wikimedia Commons

In Oxford, my hometown, the flagship Blackwell’s bookshop looks like any ordinary bookstore at ground level. But if you go down a set of stairs, you find yourself in the Norrington Room: one of the largest rooms full of books in the world. The shelves expand out around you to encompass almost every possible subject: three miles of bookshelves, holding hundreds of thousands of books.

As in any good bookstore, tables are set out where the knowledgable booksellers (and Blackwell’s has some of the most informed and knowledgable booksellers in the world) have curated interesting titles. But you also have the ability to peruse any book, at your leisure. The Norrington Room doesn’t have a coffee shop or sell music, but there are comfy chairs where you can enjoy the books and read.

The modern version of Google search has been optimized for fast answers: a search query. But that’s not the only kind of search that’s valuable. It’s not an experiential search. I had a conversation with capjamesg the other day that put this into focus: he’s very smartly thinking about the next decade of useful tools for the indieweb. And on an internet that’s focused on transactional answers, we agreed that an experiential web was missing.

The indieweb should feel like the Norrington Room: an expansive world of different voices, opinions, modes of expression, and art that you can explore, peruse, or have curated for you. It’s not about any particular goal aside from the goal of being enriched by people sharing their lived experiences, creativity, and expertise. It’s a journey of discovery, conversation, and community, not a journey of extraction.

Curators and linkblogs are one part of it. Webrings like the indieweb webring scratch the surface of it. Blog directories like ooh.directory and blogrolls are part of it. But I feel like we’re missing something else. I’m not sure what that is! But I sure wish we had the equivalent of knowledgable booksellers — indie tummelers, perhaps — to guide us and help intentionally build community.

Norrington Room photo from Wikimedia Commons, shared under a CC share-alike license.

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Building an open web that protects us from harm

We live in a world where right-wing nationalism is on the rise and many governments, including the incoming Trump administration, are promising mass deportations. Trump in particular has discussed building camps as part of mass deportations. This question used to feel more hypothetical than it does today.

Faced with this reality, it’s worth asking: who would stand by you if this kind of authoritarianism took hold in your life?

You can break allyship down into several key areas of life:

  • Who in your personal life is an ally? (Your friends, acquaintances, and extended family.)
  • Who in your professional life is an ally? (People you work with, people in partner organizations, and your industry.)
  • Who in civic life is an ally? (Your representatives, government workers, individual members of law enforcement, healthcare workers, and so on.)
  • Which service providers are allies? (The people you depend on for goods and services — including stores, delivery services, and internet services.)

And in turn, can be broken down further:

  • Who will actively help you evade an authoritarian regime?
  • Who will refuse to collaborate with a regime’s demands?

These two things are different. There’s also a third option — non-collaboration but non-refusal — which I would argue does not constitute allyship at all. This might look like passively complying with authoritarian demands when legally compelled, without taking steps to resist or protect the vulnerable. While this might not seem overtly harmful, it leaves those at risk exposed. As Naomi Shulman points out, the most dangerous complicity often comes from those who quietly comply. Nice people made the best Nazis.

For the remainder of this post, I will focus on the roles of internet service vendors and protocol authors in shaping allyship and resisting authoritarianism.

For these groups, refusing to collaborate means that you’re not capitulating to active demands by an authoritarian regime, but you might not be actively considering how to help people who are vulnerable. The people who are actively helping, on the other hand, are actively considering how to prevent someone from being tracked, identified, and rounded up by a regime, and are putting preventative measures in place. (These might include implementing encryption at rest, minimizing data collection, and ensuring anonymity in user interactions.)

If we consider an employer, refusing to collaborate means that you won’t actively hand over someone’s details on request. Actively helping might mean aiding someone in hiding or escaping to another jurisdiction.

These questions of allyship apply not just to individuals and organizations, but also to the systems we design and the technologies we champion. Those of us who are involved in movements to liberate social software from centralized corporations need to consider our roles. Is decentralization enough? Should we be allies? What kind of allies?

This responsibility extends beyond individual actions to the frameworks we build and the partnerships we form within open ecosystems. While building an open protocol that makes all content public and allows indefinite tracking of user activity without consent may not amount to collusion, it is also far from allyship. Partnering with companies that collaborate with an authoritarian regime, for example by removing support for specific vulnerable communities and enabling the spread of hate speech, may also not constitute allyship. Even if it furthers your immediate stated technical and business goals to have that partner on board, it may undermine your stated social goals. Short-term compromises for technical or business gains may seem pragmatic but risk undermining the ethics that underpin open and decentralized systems.

Obviously, the point of an open protocol is that anyone can use it. But we should avoid enabling entities that collude with authoritarian regimes to become significant contributors to or influencers of open protocols and platforms. While open protocols can be used by anyone, we must distinguish between passive use and active collaboration. Enabling authoritarian-aligned entities to shape the direction or governance of these protocols undermines their potential for liberation.

In light of Mark Zuckerberg’s clear acquiescence to the incoming Trump administration (for example by rolling back DEI, allowing hate speech, and making a series of bizarre statements designed to placate Trump himself), I now believe Threads should not be allowed to be an active collaborator to open protocols unless it can attest that it will not collude, and that it will protect vulnerable groups using its platforms from harm. I also think Bluesky’s AT Protocol decision to make content and user blocks completely open and discoverable should be revisited. I also believe there should be an ethical bill of rights for users on open social media protocols that authors should sign, which includes the right to privacy, freedom from surveillance, safeguards against hate speech, and strong protections for vulnerable communities.

As builders, users, and advocates of open systems, we must demand transparency, accountability, and ethical commitments from all contributors to open protocols. Without these safeguards, we risk creating tools that enable oppression rather than resisting it. Allyship demands more than neutrality — it demands action.

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Heritage Foundation plans to ‘identify and target’ Wikipedia editors

[Arno Rosenfeld at the Forward]

The Heritage Foundation is out to "identify and target" Wikipedia editors, using antisemitism as a cover:

"Employees of Heritage, the conservative think tank that produced the Project 2025 policy blueprint for the second Trump administration, said they plan to use facial recognition software and a database of hacked usernames and passwords in order to identify contributors to the online encyclopedia, who mostly work under pseudonyms. It’s not clear exactly what kind of antisemitism the Wikipedia effort, which has not been previously reported, is intended to address. But in recent months some Jewish groups have complained about a series of changes on the website relating to Israel, the war in Gaza and its repercussions."

Given that Wikipedia has also been under attack from Elon Musk and other right-wing figures, multiple groups should archive multiple snapshots of its content before major changes are made (or worse) to the encyclopedia. Wikipedia currently provides a full history of edits as part of its core software, but there are no guarantees about what might be required by the administration in the future.

I'd also strongly consider donating to support it to help it weather any future assaults on truth.

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46 books

A library

Previous birthday posts: 45 wishes, 44 thoughts about the future, 43 things, 42 / 42 admissions, 41 things.


One. I lie in bed as Ma read Dodie Smith’s The Hundred and One Dalmatians to me. It was the fifth, and last, straight time; after this, she would finally put her foot down. Outside, in the Oxford dusk, the neighborhood dogs speak to each other over fences and hedges, the starlight barking in full force. Occasionally, a bird lands on the spiraling wrought iron fire escape outside.

It’s an old book, and the Romani people are not treated well in it. Revised versions are available. And, of course, the Disney versions.

Two. Nobody seems to want to adapt the anti nuclear war science fiction sequel, though, the cowards.

Three. I borrow Constellations: Stories of the Future from the library for the third time: a hardback book in a protective plastic sleeve full of stories that seem almost illicit. One of the stories, Let’s Go to Golgotha! is about a time-traveling tourist agency; the participants slowly realize that the crowd condemning Jesus to the cross is entirely made up of people from the future. Beyond Lies the Wub was Philip K Dick’s first short story; a horror tale about meat-eating and possession. It’s a Good Life, about a child with godlike powers, sets up a scenario that I still regularly think about. And Vonnegut’s Harrison Bergeron is, of course, a layered classic, rife with mischief.

Outside the library, there’s still a bakery selling cheap bread rolls and jam donuts. (It’s a Primark now.) The smell is intoxicating but the stories already have me.

Four. Five. Six. Seven. Eight. Nine. I feel disconnected from the other children on the playground: like I’m missing a magic password that they know and I don’t. There’s no one big thing, but there are lots of little things; an idiom I don’t understand here, a reference I don’t get there. As an adult, I’ll have a name for what this is and why it’s true: third culture kid. But as a child, I just know that something is off.

The Dark is Rising sequence soft launches as a Blyton-esque adventure in Cornwall, and then dives into a story that is deeper than any of the culture I see around me. In its tales of pagan magic that pre-date the prevailing Christianity, of green witches and Cornish folk legends, it both captivates me and informs me about the history of the place I find myself in. And then there’s Will, and the Old Ones, and a wisdom that cuts underneath the superficial nonsense that I don’t understand and suggests that something deeper is far more important.

‌When the Dark comes rising six shall turn it back; Three from the circle, three from the track; Wood, bronze, iron; Water, fire, stone; Five will return and one go alone. I can still recite it. The Dark is still rising. There is still silver on the tree.

Ten. There’s a doorway in St Mary’s Passage, a side street in the collegic part of Oxford, that is adorned with two fawns and a lion. Down the road, a Victorian lamppost still burns, albeit with electric light. There are plenty of tourist websites and videos that explain this was the inspiration for Narnia. I mean, it makes sense. But I don’t think it’s true.

Oxford is full of portals. I would know: I was a child there. There are space ships, time machines, great wooden galleons, castles hidden in dimensions somewhere between our reality and another. CS Lewis and JRR Tolkien were both inspired by Shotover, an area of hilly, wooded parkland on the edge of the city. Lewis had a house adjoining the area; Tolkien lived nearby. (Years earlier, Lewis Carroll roamed the hills, too. Years later, so did I.) They’re not the same place, but rather, multiple places that exist as layers over the same ground; different angles and reflections of the same ideas. They were both Inklings, after all.

Anyway, The Lion, the Witch, and the Wardrobe tells the truth about portals. They’re everywhere. I still check every wardrobe; don’t you?

Eleven. Twelve. Thirteen. I consume The Hitchhiker’s Guide to the Galaxy, The Restaurant at the End of the Universe, and Life, the Universe and Everything in successive bouts of the flu in our house on the Marston Road, a tiny, water-damaged duplex that my parents have been restoring by hand. My bed is a single red and white bunk above a writing desk, on which I’ve doodled in ballpoint pen.

At the same time, I’ve been playing the Infocom text adventure adaptation, which Douglas Adams was directly involved in. All of these tales are irreverent in a way that directly appeals to me: they poke fun at norms and the bureaucracy of stasis. The books and the game all gently break the rules of their respective forms. They see how ridiculous the world is. This is a different kind of portal: not one to a fantasy realm, but one to a realization that you’re not alone. There are people on the road ahead of you, unpicking the rigidity of the world, and they’re looking back and winking.

And all of us are subject to forces bigger than us. Adams hated the little green planet that adorns every American book and game in the series, but he couldn’t do anything about it. Irony and sarcasm aren’t just forms of wit; they’re escape hatches. At their best, they’re a way of punching up. People who say they’re the lowest are missing the point and are probably Vogons.

Fourteen. It’s not that I’m sick a lot, but grade school is like a Petri dish for colds and flus, so I’m not notsick a lot, either. I’ve finished Douglas Adams but find myself hungry for more, and can’t stomach the direct parody of less wryly satirical books. Terry Pratchett fits the bill, and Mort, the story of Death’s apprentice, is my jumping-off point.

They both eat systems and norms for breakfast, but Pratchett is often more directly, pointedly satirical than Adams was; this is overt social criticism, making fun of people with power and the structures established to dance around them. Teenage me, stuck in my bunk with yet another flu while rain pounds my bedroom windows, literally an outsider while the impenetrable politics and in-groups of high school carry on without me, adores it. I start to see the power of being an outsider. The thing about being a fish out of water is that you can see the water.

‌ It's not worth doing something unless someone, somewhere, would much rather you weren't doing it, Pratchett writes. Right on.

Fifteen. I’m thirteen and sitting in my homeroom class. We’ve all been reading our own books, and our homeroom teacher (who also happens to be our English teacher) has asked us each to read a passage out loud to the cloud. Some of my classmates are reading The Hardy Boys; some are reading Jane Austen; some are reading Tolkien.

I read a passage of Timewyrm: Exodus where the Doctor and Ace are escaping the regenerated War Chief, the villain of 1969 Doctor Who story The War Games, who has helped Hitler raise an army of Nazi zombies. The passage ends when the zombie horde is halted with explosive grenades.

A few kids who generally don’t like to read come up afterwards to ask where I got the book. They seem excited. They seem excited to talk to me. These are not people who usually want to. Maybe I just have to give them something they like.

Sixteen. I catch my reflection in a department store mirror and shudder. Is that really me? Does that really have to be me? How can I stop it?

I look around at the other kids here: slim, elegant, comfortable in their skin. Effortless. Why can’t I be them?

Being an outsider is still being an outsider. By my late teens, I feel like there’s something truly wrong with me: it’s still like there’s a secret password that everybody knows but me, but now the stakes are higher. I want to belong; I want to feel like I have intrinsic value; I can’t find or justify it.

I’m tall now, really tall, and not exactly obese, but not slim, either. More than one person I have a crush on tells me to lose weight. More than one person I have a crush on tells me that maybe I’d have a chance if we had more money or if I wasn’t so weird. I’m constantly exhausted and the wry humor that used to characterize my otherness has been replaced with despair: nothing I do matters because there’s something wrong with me. It’s a firm depression, but either nobody catches it or nobody knows what to do with it. My grades nosedive.

Prozac Nation doesn’t catch everything, but it gives me a window into someone who feels a bit like I do. (I can’t relate to the drugs, but I see the allure, too.) Its author, Elizabeth Wurtzel, is like a cool depressed person: someone who feels this way but is also interesting, desirable, a little bit rockstar-like.

Today, I see the ego. As a teenager, I just see the reflection.

Seventeen. I’ve been writing software for a while now. My mother taught me BASIC on our 8-bit computer when I was five; when I was thirteen, my parents gifted me the PC-compatible version of Prospero Pascal for my birthday. I’ve worked through the manual and written a few small games. My first Pascal effort was Mr A Goes For a Walk, where a letter “A” did exactly that. A year later, I’d written a fully featured Sokobanclone. I’m inspired by Jeff Minter’s seminal (and utterly irreverent) Llamatron and want to build with the same sensibility. Making things feels really good; seeing people enjoy things I made feels even better, and goes some way towards filling the black hole of self-doubt that still lives within me.

Someone recommends Microserfs: a book which should be a warning but isn’t received as one at all. The characters here are quirky outsiders — like me! — who throw themselves into building something on their own terms. They eat flat foods that can be pushed under doors so they can keep working. They struggle with their code, their work, and their lives. And they show me that there might be a place for me.

So many Douglas Coupland books, including this one, are about the emptiness of living in late-nineties capitalism. The clue is in the word serfs, but that isn’t what hits for me. That isn’t what hits at all.

I sit in the sixth form common room, a lounge in my high school where older students can study and do homework, and devour it, as Oasis, jungle music, and mid-nineties hip hop play around me. From somewhere, there’s the smell of cheese and onion crisps. Do they qualify as flat food?

Eighteen. The common room is a harsh place, but just one of a series of harsh places that school has represented for me. Because I’m big and don’t fight back, people feel like they can verbally abuse me, hit me, kick me. It comes from nowhere, usually, and I’m left reeling. Nobody, least of all the people who run the school, seems to want to help. Even today, I see fond reminiscences of people in our school year’s Facebook group, and I think, no, that person caused me so much pain. I’m other to them — a not-person — and that makes me fair game. I’ve internalized that it’s my fault. It happens because I deserve it, and I wonder how I might change to be more acceptable.

I find some kinship in Cat’s Eye, Margaret Atwood’s story of an artist who revisits her childhood home. There’s something in there about the protagonist being untethered from her environment and the cultureof her environment that resonates. The book diverges so far from my experiences after that, but there’s so much here about the act of creation and how it interrelates with identity.

Nineteen. I’m seven years old and at my friend Clare’s house: a typically Oxford Victorian brick home that spreads over multiple floors. Her dad, Humphrey, has an office off of the stairs that I’ve only seen a glimpse of: there’s a desk with a typewriter and while he’s a very kind man in my eyes, he absolutely does not want us to go in there. He writes for a living, which seems like a magical thing to be able to do: the way I see it, you get to tell stories all day long. You get to create.

Later, he asks me what I want for my birthday, and I’m too shy to tell him what I really want, so I say a My Little Pony. What I really want is for him to sign Mr Majeika for me: a story that’s fun in itself but clearly anchored in his life, his family, his personality. I still regret being shy about that.

Twenty. Years later I find Humphrey’s official biography of JRR Tolkien at Moe’s, a chaotic used bookstore in Berkeley, and buy it immediately. I’m not particularly interested in Tolkien but I remember Humphrey fondly. It’s a portal to him; to that time; to a feeling of possibilities; to laughing while running up the stairs.

Twenty-one. TVGoHome, by an online writer I like called Charlie Brooker, is exactly what I like: a spoof of mainstream culture, through parody TV listings, that doesn’t hold back. One of the fake shows from the listings is later turned into a real show. Later, the author makes a spiritual follow-on about a zombie outbreak on the set of Big Brother. It’s a natural progression but I’m amazed they let him do it.

His final form is Black Mirror, which starts with the Prime Minister and a pig and winds up in sweeping cinematic dystopias starting Mackenzie Davis, Miley Cyrus, Bryce Dallas Howard. It all starting with comic strips advertising a dusty old second-hand store in inner London, and it ended somewhere so much grander, so much more global, without compromising almost anything. The claws are intact.

The book inspires me; the rest of it, too, but later. I wonder if I can be this kind of creator too; a curator of portals for other people to step through, to take them out of the water so they can see it for what it is. Or, at least, take a swipe at the places I can’t seem to fit.

Twenty-two. I wanted a clean break, away from Oxford and the trap of who I am, but this isn’t what I was going for.

I’m in a block of student flats in Edinburgh. If a door shuts anywhere in the building, you can hear it anywhere else: the sound carries, and people are drunk late into the night, and there’s never any peace. A fierce winter wind blows at the windowpanes. The mattress is covered in shiny plastic and I can feel it through my sheets.

I’m fascinated by Brave New World and its setup of totalitarianism defended by acquiescence: a world where nobody has to ban books because nobody wants to read them. A dystopia protected by distraction. From my vantage point, it seems plausible.

Sometimes, my flatmates barge into my bedroom and pile onto me. One likes to spit in my food as I’m cooking it. One inhabitant of the building tells me not to talk to him. It doesn’t feel very far away from my high school common room, as much as I wanted it to be.

Twenty-three. I’ve decided to study computer science, but immediately realized my mistake. It’s not the study of how to make tools for people that empower them in ways they weren’t before; nor is it the study of how to tell stories with new means. It’s a practice rooted in mathematics and physics, of the underlying mechanics torn from the underlying humanity that gives any of it meaning. I hate it. I truly hate it.

And yet, although every day is a slog, I decide to stick it out. I know I’ll be able to use it later on.

The British system is very far from the American liberal arts approach of allowing students to choose their major after sampling a range of subjects. Here, you effectively have to choose your major when you’re sixteen, and it’s very hard to change. There is very little opportunity to study outside of your core subject.

But I do have one elective, in my second year. I choose Forensic Medicine because I think it will be useful fuel to tell stories. I learn about how forensic pathologists use blood spatter to determine the direction of blows and what kind of weapon is used. I learn Locard’s Principle of Exchange, which dictates that every contact leaves a trace: something that seems to apply far beyond the subject. Every time you touch something, every time something touches you, a trace is left. Inspired by this principle, I decide not to attend the optional autopsy lecture, fearing that it will change me in ways I might not like.

Simpson’s Forensic Medicine is a grisly book, but at least it’s not advanced calculus.

Twenty-four. Twenty-five. I came to Edinburgh because it was a cultural center more than because the university had a good computer science program, although both things are true.

I’m in a tent at the Edinburgh Book Festival, chatting with Garry Trudeau. I’ve loved his comic strip, Doonesbury, since I was an early teen; I started with his late-seventies collection As the Kid Goes For Broke, which was lying around my great grandparents’ house, and kept reading. It’s got its claws into the world in the way I like, but somehow made its way into the mainstream, normy Sunday comics section.

He’s a delight. We’re talking about Asterix the Gaul, a comic it turns out we both love. I can’t believe my luck.

How can I be one of these people?

Twenty-six. I’m on the streets of Glasgow, protesting the impending war in Iraq. Altogether, two million people in the UK — around 3% of its entire population — are protesting with us. Some have pre-made placards made by the usual organizations that want to spread their own agenda as well as the matter at hand; others have homemade signs. My friend carries one that simply reads, “too angry for a slogan”.

It’s clear that the war is based on bad information. The so-called “dodgy dossier” of information about “weapons of mass destruction” is so obviously fake long before it is officially revealed to be. And yet, Britain is part of the invasion, and the dossier of convenient unfacts is used to help justify George W Bush’s war effort.

I’m new to politics and I’m apoplectically angry. Chomsky’s Manufacturing Consent has some of the answers I’m looking for. I don’t like the implications, but the arguments resonate.

Clawing at the status quo mainstream starts to mean something more than poking fun at the ridiculous nature of class and power imbalances. Sometimes, lives are on the line.

Twenty-seven. Twenty-eight. I’ve graduated. Almost immediately, I go back to work for my university; at that time there aren’t very many software jobs in Edinburgh, and I’ve grown into the city to the extent that I don’t want to leave quite yet.

I find myself working out of an office — actually a converted broom closet with a window that doesn’t shut, directly above where they fry the chips for the study canteen — at the Moray House School of Education with a belligerent PhD candidate who resents my presence. By necessity, we start talking, and it becomes clear that we have something to share with each other. He’s knee deep in the educational technology world, where people are starting to talk about “e-portfolios”: a collection of examples of academic work that sound a lot like social media if you squint a bit. In turn, I’m a programmer, a writer, and a blogger.

We build a platform together. I call it Elgg, after the town in Switzerland the Werdmullers come from. It’s inspired by Brad Fitzpatrick’s LiveJournal but is designed to be as easy to install as WordPress. Some people seem to like it.

My first published work is a co-written chapter in The Handbook of Research in ePortfolios about our work. Later, people write full-blown books about our platform.

I move back to Oxford so that I’m closer to the London software ecosystem. We rent an office above a bookstore in Summertown, down the road from a Lebanese deli and a wine bar that for some reason sells excellent croissants. Some days I’m too excited to sit still in my chair.

I’ve (co-)created something that people like, and found a community in the process. I feel prouder and happier than I have since I was a child. I feel like this was a portal worth falling through.

Twenty-nine. Ben Brown seems interesting. I’m introduced to his site Uber through an Edinburgh friend: irreverent writing with an internet sensibility. I’m heavily online at this point — blogging, but in ways that feel uncool and awkward. What Ben is doing is very different; literary in a way. It’s a precursor of publisher like The Toast and even McSweeney’s.

Ben publishes books as So New Media, an indie house co-founded with James Stegall. I buy Beneath The Axis Of Evil: One Man's Journey Into The Horrors Of War by Neal Pollack. Yet another dive into the Iraq War; another clawback at the Bush / Blair continuum.

Ben’s whole enterprise is inspiring: you can go it alone now. You can maintain your voice. And you can still find an audience while leaving yourself unmoderated. In some ways, on the internet, the rougher your edges are, the easier it is for other people to latch on to you.

Years later, I meet Ben in person at XOXO (he silently sidles up to me at an X-Men arcade machine). Years after that, I buy him lunch in San Francisco. I don’t think he knows exactly what it means to me.

Thirty. Thirty-one. Thirty-two. I’m exhausted; gaining weight; my feet, for some reason, are constantly cramping up. It’s all stress. All the startup.

My partner is constantly telling me that I need to relax and take time away from work. The startup is all-encompassing; stressful; in every part of my life. My friends and family try to ban me from working past 7:30pm. She buys me my first-ever massage, which is a revelation, and suggests books for me to read.

I’d previously read Maus, a graphic novel that is both autobiographical a vividly-painted portrait of the horrors of the Holocaust. It uses the visual language of comic strips but the meaning runs deep. I come from a family that was also thrust into WWII: my father is a Japanese concentration camp survivor, my (Jewish) grandfather on my mother’s side was captured by the Nazis and presumed dead. The story itself resonates with me, but the form does too: comics are a flippant visual medium, in a way, but here that’s used as an entry point for a realism that might not have hit as hard another way.

So Helen introduces me to Alan Moore: first through From Hell and then V for Vendetta. Unlike Maus, these are unapologetically fiction, but the use of the comics medium is similarly effective. I particularly like the way From Hell establishes a new psychogeography of London, rooting the story of Jack the Ripper in its location by adding layers and resonances that tie back to the planning of the city itself. It adds something new to places I’ve walked all my life. That’s good. I’m looking for something new.

Thirty-three. My co-founder likes to tell new people we meet that we’re not friends. More than once, he’s threatened to physically fight me: most memorably over the limitations of the OpenID specification. On a drive through the rolling Yorkshire hills, sunshine dappling the moor grass, he tells me that he’s worried about hiring women because they might get pregnant. He pulls me aside during a contract for MIT to let me know he’s in this for himself and that I should expect him to make decisions with that in mind. On a work excursion to Brighton, he refuses to eat with the rest of the team.

This is, in short, not working out.

The business threatens to move towards servicing hedge funds, and I choose to leave. One afternoon, I simply close my laptop and listen to the quiet of my house, the footsteps of pedestrians on the street outside, the swoosh of passing cars. Later, there will be worries about money and what exactly I will do next, but for that one spring afternoon, I feel weightless.

I need punctuation. A clean break.

I’ve never been to Rome in living memory. As it turns out, it’s also cheap to get there.

My then-partner and I spend ten days roaming its ancient streets, armed with the Rough Guide to Rome. “I don’t want this to end,” she says, as we eat grilled artichokes and cacio e pepe on outdoor tables set in a cobblestoned alleyway. It’s a new relationship and we’re discovering each other as well as the twists and turns of an ancient city. “Me either,” I say, and I take another bite.

Thirty-four. I’m six years old. My grandparents live with us for a little while in a grand old house in Oxford: a stone Victorian with a curved driveway and a big back garden. The kitchen has terracotta tiles. My Grandma reads The Black Island to me in my bed and stays with me for a bit while I drift off to sleep.

I’m seven years old. I’m told to stay in my bedroom. My mother’s received a phone call and is crying in the living room. I’m not to go see her. I’m to wait. My Grandma had pulmonary fibrosis in her lungs; she was finding it harder and harder to breathe. And now, so suddenly, she’s gone. All the way in Texas; thousands of miles away from my mother. I can’t begin comprehend the loss but I know that if my mother was sick I would want to see her again.

Thirty-five. My parents have lived in California for years now: first to look after my Oma, and then just to live. Ma — after consistently calling her by her first name throughout my childhood, she’s Ma to me in my thirties — has retrained from an analyst for the telecommunications industry to a middle school science teacher in one of the central valley’s most impoverished districts. She loves her work in a way she never did before.

But she has a persistent cough that won’t let go.

At first we wonder if it’s just the dust of the Central Valley: almond shells and the detritus from overfarming. Maybe she just needs clean air.

It’s almost Christmas-time. I’ve wrapped a copy of You Can Write Children’s Books. She would be so good at it — her writing, the way she tells stories, has always been so magical to me — and it’s so in line with what she’s turned her life to do.

In the liner, I add some written lines of my own, based on her life in Oxford:

In a house at the bottom of a hill, in a small town that rarely saw the sun, there lived a little dog who loved to play.

A few days before Christmas, we understand that she has pulmonary fibrosis. This same thief of a disease my Grandma had. We knew, in a way — my dad, in particular, knew — but the diagnosis makes it official. It’s a new cloud.

What we don’t understand:

What happens next.

What to do next.

How long she has.

Who else will get it.

Why.

Thirty-six. My sister is reading my copy of Parable of the Sower to Ma. She’s perched on my parents’ bed in Santa Rosa. Outside, the sun is shining over the Sonoma hills. Somewhere, my dad is tinkering with something downstairs.

It’s been a while. My sister and I both moved to California, starting from scratch. Ma continued teaching for as long as she could; her middle school science teachers were fascinated by the oxygen tanks she began to wear on her back like a Ghostbuster. Then it became too hard and too heavy, her oxygen needs too great. I sent a Hail Mary letter to the hospital explaining how badly in need she was; her oxygen concentrators were refrigerator sized and running in parallel, her movements limited by how far her cannula tube could extend. Eventually, at the very last moment, they tried something new and cut a set of lungs down to fit her size in order to try and save her life.

The first night, I refuse to leave her side. The doctors eventually kick me out of her ICU room and I sleep in the family room down the hall. The day after happens to be the Super Bowl; she takes her first post-double-lung-transplant walk just as Beyoncé takes to the halftime stage to sing Crazy Right Now.

Now, a few years later, the drugs are taking their toll. She’s tired. She’s often ill. But she’s here. My sister likes to read to her, and she loves lying there and listening. Other times, at the dialysis she now needs because the anti-rejection drugs have killed her kidneys, she reads on a Kindle with the font size cranked practically as high as it will go.

Every day is a gift. Every contact leaves a trace. Every book is a portal out of here.

Thirty-seven. The last book Ma and I read together is The Nickel Boys. It’s the kind of thing she likes to read: a story about America’s monstrous history, told with skill and resonance. We share our reflections of it; the experience of reading the same ideas. Asynchronously, sure, but together all the same.

Thirty-eight. When I move to California I land in Berkeley. I find myself a coworking space above a coffee shop: a mix of developers, academics, and artists. Most of us have a standard office desk, but one inhabitant, Hallie Bateman, has brought in an antique wooden artist’s desk that looks like it’s been dropped in from another dimension. It’s covered in paintbrushes, inks, and paper: fragments of a very different kind of professional life to the one I’m leading.

I continue to follow her work long after we share an office. When she publishes What to Do When I'm Gone: A Mother's Wisdom to Her Daughter — instructions from her own mother about what to do once she dies — I buy it immediately. Back then, when Ma was still around, I could read it all the way through. I no longer can. It sits on my shelf and I sometimes think about it, but grief is like a wave, and I know it can overtake me.

Instead of asking Ma for instructions, I sit down with a tripod and a camera and I record her life story, instead.

Thirty-nine. My Aunt publishes a book about evaluating scientific evidence in the context of civil and criminal legal contexts.

I have it, of course, even though I am not a lawyer and I have no professional need for it. I remember her poring over the edit on her laptop in the downstairs bedroom in my great grandparents’ house on Cape Cod.

The last time I see her, we eat Thai food in the Tenderloin. I have no idea it’s the last time. This disease is evil.

Forty. Forty-one. Forty-two. I’m in Santa Rosa and can still hear the wheels of the pole the feeding tube hangs from wheeling across the floor; of the oxygen clicking through the cannula; of my parents talking. It will fade, eventually, but I’m haunted now, and lost.

My mother talked about being radicalized. Both my parents were Berkeley radicals, which just means that they took action on causes they cared about. I think about all those people I’ve looked up to who kept their claws sharp, who dug in, who fought for equity and didn’t compromise their values, who had a voice and used it.

I walk the Santa Rosa hills, looking at these big houses on the edge of wine country, and listen to the audiobook of The Jakarta Method, which details the murder undertaken in the name of America. I re-read The Handmaid’s Tale. Through Caste, I’m appalled to learn that Hitler’s treatment of Jews in Nazi Germany was inspired by American Jim Crow laws.

By now I know that I won’t get the disease — or at least, not according to our current understanding of that. It’s a genetic mutation that I don’t have. But regardless, we all have limited time, and none of us know how much time we have left. Time is ticking for everyone.

I think about how I might do a better job of using my voice to make the world better. Later, I’ll start applying to jobs where I can help people speak truth to power; to work to further the work of journalism. To honor my mother — really to honor both my parents — and what she stood for in the world. I want to live up to them.

Forty-three. I allow myself to start to write again. Words, not software. It feels daunting. My cousin Sarah, who is a very successful author (and whose books, although not designed for me, have made me cry), once recommended Bird By Bird. I’ve come back to it again and again: it’s about writing but also not. Its lessons are relevant to anyone who is building something big and new; anyone who is picking themselves up.

‌You own everything that happened to you. Tell your stories.

Forty-four. The last book Ma gives me is Between the World and Me: a letter from Ta-Nehisi Coates to his son. It is masterful. A portal to lived experiences I don’t have; a way in to understanding them, and through this understanding, to better understand the role I have to play, too.

It’s not the main point of the book, but one of those unknown lived experiences: having a son and the sense of responsibility that follows. I can’t imagine the fear of caring for a child while being Black in America; I can’t imagine having a child at all.

Forty-five. Erin’s labor has been two days long, difficult, and painful. Our son wasn’t breathing in the way they expected him to, so I’m standing at a table off to the side while they put a mask to him and try to get him to start. I find myself wondering if this is, somehow, the disease, this curse, out to get us again.

Eventually, after a few minutes that seem like days or years, my heart pounding in my chest all the while, he breathes normally. We’re able to return him, the doctors and me, to his waiting mother. He cries, then snuggles in. She cries with him.

I can’t believe Ma will never meet him. She’s there, of course. I remember the songs she sang to me and sing them to him; I find myself using the same words to console him and to let him know he’s loved. Maybe I won’t read him The Hundred and One Dalmatians, but I have other books in mind.

There will be new books, too, that we did not discover together but will continue our story.

Have you ever read The Runaway Bunny?

“If you become a bird and fly away from me,” said his mother, “I will be a tree that you come home to.”

She is nowhere and she is everywhere. I see her in him. I see myself in him and him in me. Every contact leaves a trace. We are a continuum.

Forty-six. Donald Trump has been re-elected. The shadow of renewed nationalism, of division, of hate feels heavier than ever. The world is at, or on the brink of, war. I remember marching in Glasgow, the despair when it came to nothing. We are all in need of a refuge. We are all in need of portals out of here.

We’re lying in bed: Erin, him, and me. “Read a book?” My son asks me. Of course I read to him. Of course.

I open The Story of Ferdinand and begin:

‌Once upon a time in Spain there was a little bull and his name was Ferdinand. All the other little bulls he lived with would run and jump and butt their heads together, but not Ferdinand. He liked to sit just quietly and smell the flowers.

He snuggles into my arm and I stay with him until he falls asleep.

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Predictions for tech, 2025

2025: Photo by Moritz Knöringer on Unsplash

You know what they say: predictions are like resurgent nationalist movements. Everyone’s got one.

I missed the deadline for Nieman Lab’s always-excellent Predictions for Journalism this year, so I thought I’d share a few more bite-sized predictions about various topics I’ve written over the last year. Every prediction says more about the person making it than about the actual future; please take these in that light. I am not a soothsayer, but boy, do I have opinions.

Here are some of them:

The AI industry will continue to orient itself around its definition of AGI, regardless of its harms.

OpenAI and Microsoft’s definition of artificial general intelligence is not what you might suspect: they define it as the point where AI systems can generate at least $100 billion in profits. Given that the industry is losing billions of dollars hand over fist today, there’s a long way to go.

Closing that gap means selling in lots of different places, but the most lucrative are going to be deeper partnerships with mass-market systems, government, and military applications. For all of OpenAI’s talk about not creating AI that will make us extinct through its intelligence, I predict it and companies like it will take firmer steps towards assisting companies who might kill us through more prosaic means.

AI vendors may also look at ways to reduce the cost of sanitizing and tagging its input data — currently often outsourced overseas. They may, for example, consider using prison labor, taking cues from Finland, which has engaged in the practice for years.

Publishers will pivot to AI, with predictable results.

Lured by up-front payouts and a carefully-cultivated (and heavily paid-for) sense that they’re missing out if they’re not participating, many news publishers will be all-in on AI. It will be to their detriment.

Publishers with low-volume qualitative output will mistakenly think that their high-quality stories are more valuable to AI vendors, fundamentally misunderstanding how training data is acquired and used. They will not see the ongoing licensing premiums for their content that they might hope for.

Publishers with high-volume output will allow their stories to be used as training data. They will find that ongoing revenue suffers as a result and that those payments only temporarily addressed a downward funding trend that will continue apace.

Only the publishers who treat AI as a side issue and continue to address their fundamental value to their readers and communities will succeed.

The United States will not create a Bitcoin reserve.

Despite calls and even a pledge to the contrary, President Trump will not follow through with creating any kind of crypto reserve or an intentional stockpile of Bitcoin. It’s simply not in his interests: the US dollar is not just a currency but a global network of power and influence that he can leverage to his advantage.

But don’t rejoice quite yet, crypto-skeptics. Instead of stockpiling existing, independent cryptocurrencies, he might plausibly create a new coin with US interests in mind and with the official seal of a government endorsement, with partners drawn from his existing network. (USDC, the prevailing dollar-backed stablecoin, is issued by Circle, a private company. This would be a replacement.) The result would almost certainly be more profit for his own private interests and that of his friends, particularly as he could incentivize traditional American banks to support it as a transfer mechanism.

Threads will implement full ActivityPub integration but continue to struggle to release it in the EU.

Confounding its skeptics, Threads will release full end-to-end support for the ActivityPub specification that allows it to act as one cohesive social network with Mastodon, among other platforms. The immediate effect will be a change of the center of gravity in the Fediverse: rather than Threads being seen to integrate with Mastodon, Mastodon and every Fediverse platform will be seen as Threads-compatible. (Mastodon et al will continue to support smaller communities with specific needs; Threads will be the mass market platform on the network.)

Because of the way data is federated between systems in ActivityPub, and because of Meta’s data commitments as a large platform owner, this compatibility will not launch in the EU without major changes to the experience. Meta will endeavor to work with the authors of ActivityPub to make it easier to comply with EU data restrictions, but may be seen as trying to exert undue influence over the protocol by some in the community.

Some social media platforms will relocate from the US.

In an effort to maintain independence and avoid complying with restrictions to Section 230 and an uptick in government subpoenas under the Trump administration, some social media platforms will move their headquarters to countries that allow them to maintain more independence.

Neutral Switzerland will be a favorite. Because of a local requirement to have some Swiss ownership of countries located there, some founders will seek to go through its notoriously difficult naturalization process; there will also be an influx of repatriated Swiss tech entrepreneurs who see an opportunity in helping out.

TikTok will continue to operate, but will need to take it to the Supreme Court.

The law banning TikTok goes into effect on January 19, one day before the inauguration of the new President. It cannot comply. It’s likely, therefore, that it will take up the case and bring it to the Supreme Court. The Court may then decide that the law was written with punishing a single target in mind (TikTok alone), without a preceding trial for the claimed crimes, and could repeal it on that basis.

Bird flu will be a thing.

California has already declared a state of emergency because of its spread in cattle, and the virus has already mutated in human hosts to become more infectious. 66 people have died from it at the time of writing. On the prediction markets, the probability of a million cases by the end of the year is soaring.

Whether this becomes a global pandemic like COVID-19 will be up to governments to respond. Given the US government that will be in power when this does, inevitably, become a thing, I’ll leave it up to the reader to decide whether the response will be science-based and adequately up to the challenge.

Long-form fiction will (continue to) rise.

A lot of ink has been spilled about the death of books. Elle Griffin’s piece No one buys books has been particularly influential. It’s also not a complete picture.

It’s absolutely true that the big publishing houses are consolidating and that there are fewer opportunities to be published by them if you don’t have an existing community. But there’s a long tail of smaller publishing houses, and self-publishing has become more than a cottage industry. The latter isn’t just hacks banging out AI-written non-fiction self-help books; there are many, many authors building genuinely great careers on their own terms. They’re not Stephen King millionaires, but they’re making a great living — particularly in genres like dark romance that big publishing houses might be less excited to touch.

In a world that is going to feel a bit more adverse (see my other predictions above), independent, interesting fiction that speaks to the needs of its audience will both find that audience and do well with it. In turn, the continued rise of ereaders will make the relative lack of placement in bookstores for those titles almost irrelevant. Fiction is undergoing the classic disruption story; it’s not dying at all.

This disruption will accelerate in 2025. There’s even an opportunity to do for long-form fiction what Substack did for newsletters, and I’d bet that someone will take it. Even without such a platform, the Kindle Direct Publishing program and services like IngramSpark (together with sales support from the likes of BookBub etc) will allow the market to continue to grow.

Unions movements will continue to grow, particularly for knowledge workers. Whether they’ll win is up in the air.

The labor movement continues to gain strength, and unions have historically high support, although actual union membership remains incredibly low. The first trend is likely to continue, particularly as AI continues to threaten the livelihoods of knowledge workers, and as the Trump administration emboldens employers to roll back benefits and DEI initiatives: they will attempt to unionize in greater numbers, with more ferocity, and more interruptions to work while they negotiate for stronger protections.

Will they win? I don’t know. Union contract negotiations can take years, so it’s hard to say what the outcome will be. If they do win, the outcome will be higher wages, stronger benefits, and better working conditions for employees. (That’s what unions do.) But historically, knowledge worker unions have had a hard time convincing colleagues to sign up; see the Alphabet Workers Union, whose membership is a tiny fraction of Alphabet’s total employment base.

What did I miss? What did I get wrong?

Those are some of my predictions for 2025. What are yours? Where do you disagree? I’d love to hear from you.

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Stuff I loved in 2024

Some of my favorite things from 2024.

For many of us, myself included, it’s been .. a year. Rather than rehash all of that again, I thought I’d mark the end of the year by just listing some things I’ve loved. Here you go.

Books

Julia, by Sandra Newman

Not just a retelling but a complete recasting of 1984. It's helpful to consider this as a separate work: a response to 1984, in a way, rather than a layering on top or a direct sequel. It's a criticism, an extension, a modernization, and a deep appreciation for the ideas all in one - and I was hooked. There's so much I want to write about here, but I don't want to spoil it. The ending, in particular, is perfect.

It Lasts Forever and Then It's Over, by Anne de Marcken

Breathtaking from start to finish. A zombie novel as carrier for something deeper, so true and so sad. I read it alone in the dark, and thought to myself, thank god, something is real.

Infinite Detail, by Tim Maughan

A book about what happens when the Internet goes away, yes, but there’s something much more than that: the exploration of humanity as content between advertising, the questions about what happens next post-revolution, the overlapping mysticism and open-source pragmatism, the breathing, beating characters, the class politics woven throughout.

Moonbound, by Robin Sloan

An adventure story that didn't quite sit in any of the categories I had for it in my head, and which frequently made me laugh out loud with its tiny details. It sits somewhere between science fiction, fantasy, satire, and a meditation on the role of stories, wrapped up in a whimsical, breezy narrative that was always a joy. I'd hoped it was leading to a more momentous ending than the one that eventually landed, but that's only because the constituent pieces were so satisfying to explore through.

TV

Only Murders in the Building

While cozy mysteries have been a mainstay of British TV for decades, American television has generally veered towards procedural stories that serve as propaganda pieces for law enforcement, complete with weak network television writing and story-of-the-week production values. There hasn’t been, as far as I’m aware, a really good cozy series since Murder, She Wrote — but Only Murders fits the bill. It’s as funny as anything Steve Martin and Martin Short have ever done, but also completely unthreatening: a lovely way to spend an evening.

Slow Horses

This ongoing tale of dysfunctional MI5 agents could have been rotten: for example, if it had intentionally glorified the security services of played into tired Cold War tropes. It doesn’t and it isn’t; frequently the worst offender in its seasons is the machinations of the government itself, and its characters are nothing like the spy tropes we’re used to. Most of all, it’s great fun, and pretty one of the best things to have come out of any streaming service.

Doctor Who

Look, obviously. I’m well-documented as a lifelong Whovian. But this year’s offerings were fresher than usual, if pitched down to a younger audience than the series had been aiming for recently. The two-parter finale was a ridiculous take on an almost 50-year-old story, but episodes like Boom (an anticapitalist tale about the arms trade), Dot and Bubble (which could have been one of the best Black Mirror episodes), and 73 Yards (a kind of time travel ghost story) were some of the best the show has ever delivered. It’s still the best TV show of all time, so there.

The Tourist

New to me this year, this had the right combination of tension and wry irony to keep me watching. I’ve been a fan of Jamie Dornan since The Fall, but Danielle Macdonald is an equal standout: some beautiful acting that makes a ridiculous premise seem real. The second season isn’t quite as good at the first, but only because some of the mystery has understandably been lost.

Articles and Blog Posts

We Need To Rewild The Internet, by Maria Farrell and Robin Berjon

‌ Rewilding the internet is more than a metaphor. It’s a framework and plan. It gives us fresh eyes for the wicked problem of extraction and control, and new means and allies to fix it. It recognizes that ending internet monopolies isn’t just an intellectual problem. It’s an emotional one. It answers questions like: How do we keep going when the monopolies have more money and power? How do we act collectively when they suborn our community spaces, funding and networks? And how do we communicate to our allies what fixing it will look and feel like?

An important — and detailed — call to action about the future of the internet. In lots of ways it should set the tone for how we build on the internet in 2025.

On Being Human and “Creative”, by Heather Bryant

‌What generative AI creates is not any one person's creative expression. Generative AI is only possible because of the work that has been taken from others. It simply would not exist without the millions of data points that the models are based upon. Those data points were taken without permission, consent, compensation or even notification because the logistics of doing so would have made it logistically improbable and financially impossible.

A wonderful piece from Heather Bryant that explores the humanity — the effort, the emotion, the lived experience, the community, the unique combination of things — behind real-world art that is created by people, and the theft of those things that generative AI represents.

Inside Medium’s decade-long journey to find its own identity, by Ryan Broderick

‌Replacing Williams was Tony Stubblebine, who may have seemed a little random to anyone scanning the headlines at the time. At that point he was running Coach.me, a personal life coaching platform, and heading up Better Humans, a Medium partner publication dedicated to personal development. But his roots in Twitter and, thus, in Medium, go all the way to, well, before the beginning. In the mid-2000s, he was the director of engineering at Odeo, the podcasting startup that would become the launching ground for Twitter.

Tony has turned Medium around, which has been lovely to see. I have emotional but not financial skin in this game: I enjoyed my time working at Medium eight years ago, I’ve known Tony for going on 20 years, and I’m similarly a fan of Ev. But I also just think the more places there are for considered voices to find their community, the better, and Medium has an important take on how to do it well. This piece was a good introduction to all of it.

Why we invented a new metric for measuring readership, by Alexandra Smith

We used to measure our journalism’s reach and impact with website views, visitors, and engaged time—the methods many of our funders insisted on. But even when we included stats about our social media engagement, newsletter subscribers, and member community, our audience data reports still didn’t accurately reflect the ways we were serving people with our journalism.

In this piece, Alexandra introduced a way of measuring reach and impact for journalism that took into account the fact that audiences don’t encounter it in one place — that the internet is, in fact, fractured, and journalism often takes different forms to meet its readers where they’re at. That’s light years ahead of how most newsrooms have been thinking. This piece has shaped the conversation since it was released. It’s also thought-provoking for indieweb stalwarts like me: for lots of reasons, I think the website shouldbe the center of the universe for journalism, and ultimately you measure what matters. This approach doesn’t downplay the website but does say: what matters is the connection you make with other humans, wherever it happens.

Software

Todoist

I’m late to this party, but what an actual joy to find a todo list utility that actually works the way my brain does. The hotkeys allow me to add a task to the list whenever I need to — often mid-conversation — and then let me order them by time so I can figure out what to do next. And it’s everywhere I need it to be. No notes or complaints.

Surf

Flipboard’s new “browser for the social web” is ace: an app that wouldn’t have been possible with proprietary social media. Users create playlists of sources — which is to say, people and publishers, irrespective of where they happen to be publishing. You can then peruse new content by people on those playlists and filter them by links, video, other media, and so on. Not only is the signal to noise ratio far higher, but it’s far less exhausting than other social media apps. It’s now the only social app I’ll allow on my phone.

HTML and CSS

They’re still pretty great, and getting better and better! Did you know CSS has nesting now? I’ve been enjoying using it.

The Fediverse

The single most important improvement to the web in decades. Hooray!

Hardware

Kobo Libra Colour

Honestly, this ebook reader has changed my life. The color screen (canonically a colour screen, but I’ve been in the States for long enough that I feel compelled to discard the “u”) doesn’t matter to me all that much, but it’s responsive, has really great clarity, is light enough to read one-handed, and, most importantly of all, allows a parent of a co-sleeping toddler to read in bed without waking up his child. That last one is a gamechanger. Also, it works with library books and isn’t Amazon-bound, which were both important to me.

CalDigit TS4

I’d never really needed a docking station until this year. This thing’s got a bunch of ports, a huge amount of throughput, memory card support, 2.5 Gigabit Ethernet, and sits on my desk in perfect silence. I flip between my work laptop and my personal computers really easily. It’s perfect. Now all I need to add is a USB-C KVM switch and I’ll be able to switch between personal and work machines with one button.

Other

Amtrak Metropolitan Lounges

These days I travel between Philadelphia and New York City very regularly. Amtrak’s generously rewards points system means that I quickly built up enough status to gain access to its station lounges. They’re not spectacularly fancy but do come with comfortable seating and free coffee, and for that alone they’ve been a big upgrade for my commutes. A shoutout also needs to go to the Moynihan Train Hall at Penn Station, which improves the experience of spending time at Penn from being locked in the Backrooms to something you might actually choose to look forward to.

The Guardian

The only news publication I let send notifications to my phone (aside from the one I work for). The Guardian’s breaking news journalism is reliably good, and it has specialized feeds to subscribe to particular topics — not just for high-level topics like Business, but for example, specific news for the Middle East conflict or the war in Ukraine. I also appreciate The Guardian’s responsible, reader-centric approach to funding: despite being paywall-free, readers account for over half of its budget.

Ms. Moni

We’re reluctantly on the YouTube train with our toddler. There are a bunch of performers who are trying very hard to find audiences in the wake of the success of the likes of Ms. Rachel (who is great) and Blippi (who is like nails on a chalkboard to me, although his stablemate Meekah is a lot better). By far my favorite of the genre is Monica Ferreira: an Australian teacher and professional musician who started recording YouTube videos after experiencing chronic pain. She edits, composes, and builds the graphics for her videos herself, with high production values and no junk content. It’s been a breath of fresh air, and honestly, a relief.

What about you?

What were your favorite things from 2024? Let me know what I missed.

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Secret Service Admits It Didn’t Check if People Really Consented to Being Tracked

[Joseph Cox at 404 Media]

The contracts and relationships that seemingly allow law enforcement and federal agencies to use private services and data brokers to monitor the activities of American citizens without obtaining a warrant seem to be based on a nudge and a wink. 404 Media obtained an email which admitted that the Secret Service never checked to make sure users had consented to tracking:

"The email undermines the Secret Service’s and other U.S. federal agencies' justification that monitoring the movements of phones with commercially available location data without a warrant is possible because people allegedly agreed to the terms of services of ordinary apps that may collect it."

Even if users had consented to tracking by the app, it's highly unlikely that they consented to tracking by the Secret Service. Regardless of whether they checked or not, I have questions about whether this should be allowable: we have an expectation of privacy, particularly given our Constitutional rights, and using private services to obtain this information has always felt like a dirty loophole. Those services, of course, should also not be performing this kind of tracking.

Wouldn't it be nice if we had effective privacy protections that upheld our rights according to their spirit rather than our current cynically-interpreted letter of the law?

[Link]

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I’m Tired of Pretending Physical Media Isn’t Still Better Than Streaming Digital

[Sabrina Graves at Gizmodo]

I agree with every word Sabrina Graves writes here. Streaming services are far worse. Physical media is better quality, comes with unrestricted access - and may actually work out to be cheaper.

This is eye-opening:

"At the start of the year, when I was early in my pregnancy, I was assigned to watch Furiosa at LA’s glorious IMAX Headquarters. In order to prep, I thought I’d just turn on Max and re-watch Mad Max: Fury Road. And to my surprise and quick consternation, what was discovered within a few minutes of watching the film is that something was off with the score’s audio. My husband and I have long been appointment movie theater goers—we’re there at the first or second opening-day showtime—and we remember how Mad Max: Fury Road sounded. This was not it. Figuring that something must have gone wrong with Max’s streaming service compression of the audio files, we switched over to our digital copy. And still it didn’t sound quite right. So we dug out our Blu-ray and popped it in, and there it was: the pristine sounds of Junkie XL’s warring drums and guitars coming out of our soundbar."

And Sabrina notes that An American Tail, one of my all-time favorite children's movies, is not available on any streaming services except as a direct purchase. That's particularly egregious given the Hanukkah season and that it's one of the few cartoons with Jewish representation.

Maybe it's finally time to switch.

[Link]

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ProPublica’s Most-Read Stories of 2024

[ProPublica]

While the website I work for is not the cheeriest place on the internet, its deeply-reported stories are some of the most vital and impactful.

These are the most-read ProPublica stories of 2024, including:

The Year After a Denied Abortion:

"Tennessee law prohibits women from having abortions in nearly all circumstances. But once the babies are here, the state provides little help. ProPublica followed Mayron Michelle Hollis and her family for a year as they struggled to make it."

Eat What You Kill:

"Hailed as a savior upon his arrival at St. Peter’s Hospital in downtown Helena, Montana, Dr. Thomas C. Weiner became a favorite of patients and the hospital’s highest earner. As the myth surrounding the high-profile oncologist grew, so did the trail of patient harm and suspicious deaths."

Armed and Underground: Inside the Turbulent, Secret World of an American Militia

"Internal messages reveal how AP3, one of the largest U.S. militias, rose even as prosecutors pursued other paramilitary groups after the Jan. 6, 2021, assault on the Capitol."

How 3M Executives Convinced a Scientist the Forever Chemicals She Found in Human Blood Were Safe

"Decades ago, Kris Hansen showed 3M that its PFAS chemicals were in people’s bodies. Her bosses halted her work. As the EPA took steps to force the removal of the chemicals from drinking water, she wrestled with the secrets that 3M kept from her and the world."

The whole list is worth your time.

[Link]

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Ev Williams, Twitter and Medium Founder, Unveils New Social App

[Erin Griffith at the New York Times]

I've been using Mozi for a little while and like it quite a bit:

"Mr. Williams views Mozi as an attempt to return to social media’s original intention, which was about interacting with people you already knew. Over the years, social media companies evolved into just plain media — a place for watching videos from influencers and professional entertainers, reading links to news stories, sharing memes or impulse shopping via highly targeted ads. Many of the apps are optimized to get users hooked on an endless scroll of new information."

Here I've got to offer a disclaimer: I used to work with Ev Williams at Medium, and have chatted with him a number of times since leaving that position. I'm also friends with a few people in that circle (who were either involved in early Twitter, early Medium, or both). I like him and think he has good instincts about what the web might be missing for regular people. I also know and like a founder of Dopplr, which apps like this all owe a debt of gratitude to.

For all my hyping of decentralized social media, the underlying tech isn't the thing: it's the use case and the way it builds relationships between people and communities. What I like about Mozi is that it doesn't attempt to horde your engagement or intermediate your relationships: it uses your device's existing (inherently-decentralized) messaging tools and address book to stay in touch but adds a kind of presence layer over the top.

Also, this:

"Consumer apps like Mozi are out of step with the tech zeitgeist, which has centered most recently on artificial intelligence."

Honestly, thank God. And I'm grateful that the team is talking about monetizing through premium features that provide extra value, rather than advertising or selling to data brokers.

In other words: hooray for a good old-fashioned app that tries to behave well and add value.

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The Werd I/O Holiday Gift Guide

Hey, it's some gifts!

I’ve never done a holiday gift guide in any of my spaces before, but this year I was inspired by Kottke and a few other bloggers to create my own. As I write this, it’s literally December 13th; you’ve probably bought most of your gifts already. Still, these are out there, and everything I’ve listed should ship in time for December 25th (again, at the time of writing).

This is stuff I love that your loved ones might love too. (Say that three times fast.)

1. Let’s start here: if your loved ones are as worried about the upcoming year as I am, it may help to support real journalism that will genuinely speak truth to power. Consider ProPublica, The 19th, The Markup, Grist, Reveal at the Center for Investigative Reporting in addition to names you probably already think of like your local NPR station. And then consider which non-profits might support vital services that could be under attack over the next four years, like reproductive health, equitable criminal justice, and medical services for vulnerable populations.

2. I started making personalized calendars for my mother when my parents moved back to California and I was still in the UK as a way of sharing photos of things she’d missed. It became a holiday tradition. We unfortunately said goodbye to her three years ago, but I still make the calendars, which these days feature my son, and recipients seem to really love them. Over the years, I’ve found that Shutterfly gives me the best results.

3. A colleague turned me on to Sugimoto Tea this year and I’m a convert. I’m particularly a fan of the sencha and the hojicha, but I tried a few varieties and they’re all great. Sugimoto sells fresh, farm-direct loose leaf tea, grown in Japan, at reasonable prices. I have a few cups a day at least.

4. Julia by Sandra Newman was one of the best books I read this year: a novel that doesn’t just add a new dimension to George Orwell’s classic 1984 but reframes it entirely, deepening it in the process. That doesn’t sound like a possible task, but here this novel is, making it look effortless.

5. Curious Reading Club sends hand-picked non-fiction to your door every month and then backs it up with intimate Zoom calls with authors and experts. It’s all beautifully chosen and you get pristine hardback editions. In truth, I haven’t always made it to the calls, but I’ve loved the selections. This month’s was Kyle Chayka’s Filterworld, about the effect of algorithms on culture.

6. Is your loved one more of an audiobook person? You can’t go wrong with a Libro.fm subscription. The service works as well as other audiobook services you can think of, but proceeds support local bookstores. With my subscription, I choose to support Harriett’s Bookshop, named after Harriett Tubman, which celebrates women authors, artists, and activists. Honestly, I’ve stopped listening to podcasts and burn through my monthly audiobook credits instead. It’s great.

7. Daily-use kitchen gadgets that are also great: the Zojiruchi Neuro Fuzzy Rice Cooker, the 8-cup Bodum French press, the one-cup Aeropress coffee maker, the Thermapen ONE digital thermometer. And, okay, this was an extravagance, but this year I bought Peugeot pepper and salt mills, and it’s hard to describe how much better they are than any other mill I’ve ever used. Peugeot made mills before they made carsand their expertise really shows.

8. The Tuneshine is a fun addition to my bookshelf. It connects to your wifi and your music services, and displays the album cover of whatever you’re listening to as you stream. It’s quite lovely.

9. Creative Action Network’s See America posters are lovely. Each one is by a different independent artist, and proceeds help support Earthjustice. I have framed posters for Yosemite, the Golden Gate Bridge, and the Cape Cod National Seashore hanging in my entryway. Creative Action Network has a few other poster campaigns; I particularly like What Makes America Great (hint: it’s immigration) and Recovering the Classics.

10. Some of our favorite tableware is by Heath Ceramics. Pass the Plate sells them secondhand at a more affordable price.

11. Another book! Infinite Detail by Tim Maughan was published a few years ago but was new to me this year. It’s about what happens when the Internet goes away, and also something much more than that: the exploration of humanity as content between advertising, the questions about what happens next post-revolution, the overlapping mysticism and open-source pragmatism, the breathing, beating characters, the class politics woven throughout. I loved every glowing, gripping word. It may have been written pre-pandemic, but it’s got a lot to say about our current moment.

12. Uncle Goose alphabet blocks are the best blocks. Like, absurdly nice. These are luxury children’s blocks. Our little one loves them. We love them. Love all round.

13. Speaking of absurdly nice kids’ toys, our little one was gifted this Montessori Wooden Switch Boardand he’s obsessed with it. Turning on each light is a challenge: different switches, dials, a key, and a wire connector. The only trick is to go back and turn all the lights off again once he’s done with it.

14. We have an Ooni pizza oven and love it a lot. Ours is a gas-fired Koda 12, but friends have mentioned that they love their various models. Making your own pizza this way is a lot of fun, and we usually turn it into a family activity: everyone gets to choose their own toppings. (The thermometer accessory is a must.)

15. If I could wave a magic wand, I’d bring back the Electric Company Magazine my parents subscribed me to (shipping it all the way to the UK!). Failing that, Highlights is pretty cool; we’ve been getting Helloand will upgrade to High Five. Similarly, I was delighted to see that the publishers of Cricket are still going, and publish a range of magazines for different ages.

16. The Kobo Libra Colour has been a game-changer for me: I can read books in bed once our little one goes to sleep. Book lights were all taken as toys; I am tethered to the bedroom for a good portion of every night. So this was a liberating device. The screen is beautiful, the refresh rate is just right, and it’s pleasant to hold in my hand. It also gets frequent active updates and supports borrowing ebooks from the library.

17. Maybe consider giving your loved ones a 1Password family plan and Mozilla VPN? Privacy and security are good things to have.

18. Haymarket Books publishes radical books on a series of progressive topics. It’s a great company. And it has a book club! Subscribers receive every new book published during the duration of the club, and there are both ebook and print options. Take a look at the author list and you’ll get a good sense of what’s in store.

19. My office is full of Yoko OK prints, and you might find that your loved ones appreciate these lively works of art too (also: don’t overlook the zines). Many of them have a San Francisco theme.

20. Despite what you may have heard, it’s still a good idea to mask up in public places. If your loved ones struggle with wearing masks comfortably, the FLO Mask is likely to help: it’s by far the most comfortable mask I’ve ever used. I have the Pro. This is a particularly great gift if you have a loved one who is immunocompromised, or if you care about immunocompromised people anywhere.

21. AirPods Pro were always pretty great — there’s very little that compares — but the clinical-grade hearing aid capability is a big deal. Hearing aids cost thousands and getting them tuned is a pain. Something that approaches that utility that can be tuned on an app and costs an order of magnitude less is a game-changer. Just don’t drop the case on the ground.

What else am I missing? Do you have recommendations? I’d love to read them.

Buying from some of these links may result in a small affiliate fee that helps pay for my web hosting. Hey, we all live under capitalism. Also, it’s really just the book links.

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what people in the global majority need from networks

[Erin Kissane]

Erin Kissane breaks down some interesting research about alternative social media platforms for social justice organizations in the Majority World:

"The Engine Room team found that their informants with deep experience in Majority World civil society and social justice work understand exactly what’s wrong with and dangerous about corporate mega-platforms. They also use them anyway, because as flawed as they are, they’re still the best way to reach people both inside and outside of their communities."

In other words, when the world around you is coming down, you don't have the energy to rally people to join another social network. You just need to concentrate on meeting people where they already are and helping them effectively. The same goes for privacy concerns and other ethical tech considerations; they simply don't have the luxury of considering them.

That doesn't mean that we shouldn't be building alternative social networks or creating more private tools; if the place where people are already sharing is safer and more private, these communities will see the benefit. They will gain from a holistic, long-term move, but don't have the time or energy to concentrate on it themselves. Which is quite understandable!

A relative lack of trust and safety support is also a problem - although this is improving in leaps and bounds, there's an obvious gap today. Co-developing new platforms will help:

"The factors/characteristics include a call for alternative platforms to be both designed "from the margins" to ensure a sturdy understanding of the needs of their most vulnerable users and designed "around the needs and capabilities of non-technical communities" to make a transition to alternative networks possible."

Both of these things are vitally important - but have the potential to be real advantages of alternative social networks. There's no chance that X or Facebook would be co-designed in this way. On the fediverse, say, there's an opening for platforms to be built more inclusively, and for there to be a plurality of them so platform builders aren't stuck trying to make something be everything for everybody.

There's a lot here; Erin's summary is characteristically great, and I'm looking forward to diving into the research.

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The open social web is the future of the internet. Here's why I'm excited.

A decentralized network

The open social web puts control back in your hands. Unlike big social media platforms, it’s not run by a single company — it’s made up of independent, connected communities where you decide how and with whom you interact. It respects your privacy, avoids intrusive ads, and gives you the freedom to truly own your online experience. It’s like the internet used to be: open, personal, and community-focused.

How to get started

There are two main emergent social networks on the open social web:

The Fediverse is a co-operative of small communities that all interoperate as one large, cohesive social network. Each community has its own interface, moderation policy, and rules, but anyone on one community can seamlessly follow and share with anyone on any of the other communities. It’s more decentralized, which means that the user experience is a little different to what you’re probably used to.

The most common Fediverse platform is Mastodon (although Threads is also rapidly joining the network) and the easiest place to get started is by joining mastodon.social.

Bluesky is a social network built on an open social web protocol but largely controlled by one company, Bluesky Social. It’s less decentralized than the Fediverse, but some find it easier to use.

It is very reminiscent of early Twitter, with some added innovations designed to help people build up a network of interesting people to follow quickly, build their own bespoke social media algorithms, and block people they don’t want to interact with. The result is a very vibrant, contiguous community that’s growing very quickly.

The easiest place to get started is by signing up on the Bluesky website.

For writers, artists, journalists, and publishers

In a world where platforms like X have devalued outgoing links and often skewed their algorithms towards particular points of view, the open social web is a breath of fresh air. Links are celebrated, not suppressed, which means journalists can promote their work. open social web platforms default to just showing you the posts and reshares by people you subscribe to in reverse-chronological order, rather than skewing your feed.

Because no single company owns the open social web, it’s not subject to the whims of an owner. There’s no single platform that can be sold to Elon Musk or rapidly pivot in order to try and increase its total market capitalization. It simply exists to allow people to follow and share with each other.

This has attracted some of the most engaged people on the internet. Users on the open social web are more likely to share your work, read it deeply, and donate to support you.

For developers and researchers

Because the open social web has no owner and isn’t proprietary, you don’t need to ask for anyone’s permission to build on top of it. You can build any kind of social tool on top of its open protocols, and nobody can stop you, or charge you for the privilege. This also means that journalists and researchers can examine social networking data to their heart’s content, for example to study trends and dynamics between communities.

Anyone can build an app. There are already dozens of mobile apps for each open social web platform, for example, as well as tools like Sill that allow you to gain insights from the network in new ways.

For startups and entrepreneurs

A long-standing issue with building new social apps and services is the cold start problem: until people join in large numbers, there’s nobody to talk to.

If you build a social app on the open social web, you can connect directly with the existing network. There will instantly be millions upon millions of people for your users to connect with — and, in turn, those people can more easily learn about your app or service. The open social web improves the experience of your early users and reduces the friction to acquiring new ones, while giving you full freedom to innovate and build new features.

For nonprofits and activists

Open social web users are engaged and typically care about social causes. They’re more willing to donate than on platforms like X, and there’s no algorithmic bias to suppress links or prevent your message from reaching its audience.

For everyone

On the open social web, you aren’t locked into any platform. If the application you’re using doesn’t work out for whatever reason, you can just use another one. For example, Bluesky’s mission talks about enforcing the possibility of a “credible exit”: if they ever turn user-hostile or make bad decisions, users should always have the ability to take their profiles, conversations, and content somewhere else, with very little friction, at no cost, and without losing followers. Account migration is also a feature of Mastodon and inherent to the Fediverse.

This means that there’s very little cost to investing in a network. Unlike Elon Musk’s acquisition of Twitter, where some people lost over a decade’s worth of posts and social connections, on the open social web you own it all, and it can come with you if you ever choose to leave.

It’s free to get started

The open social web offers an exciting opportunity to reclaim control over our online interactions.

Whether you’re a writer seeking an engaged audience, a developer building the next big innovation, or an entrepreneur overcoming the cold start problem, the open social web provides the tools and community to make it happen. By embracing these decentralized networks, we can shape an internet that works for everyone — one that prioritizes privacy, creativity, and authentic connections.

The time to join the open social web is now. Dive in, explore, and help build the future of the internet. No-one can stop you.

 

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The publisher is always right

[Gabe Schneider in Nieman Lab's Predictions for Journalism, 2025]

This is important:

"It’s not so much a prediction as a necessity: We must abandon publications and platforms that fail to center our values in favor of newsrooms that actually care for us, our families, our neighbors, and our future.

We are living in a system where our information needs are increasingly being sidelined due to shrinking newsrooms. What we’re left with now is a false choice: Many of the newspapers and platforms that remain are run at the behest of people with a minimal understanding of and interest in the success of our day to day lives."

Because the news industry has experienced (a word that is carrying a lot of water here) failed business model after failed business model, it's come down to rich people sweeping in to save it because they either believe in its importance or want to be seen as good. That's as true in non-profit journalism as it is for publications like the Washington Post.

This call to action for a course correction away from information controlled by the ultra-wealthy is spot on, but it has a prerequisite of the money coming from somewhere else. Many foundations are also effectively the ultra-wealthy funneling money into publications.

So how can newsrooms be genuinely independent? It comes down to not putting your eggs in one basket, increasing individual support as much as possible, making revenue-generating partnerships where they make sense, and becoming profitable by any means necessary. The Guardian has done a pretty good job of this, and as much as The New York Times is ridiculed for it, its games strategy probably does actually make a ton of sense.

"Whether the future is stronger union-run newsrooms or news cooperatives or nonprofits or even significantly more government investment in news, I won’t prescribe."

The form of the organization matters, yes (I think unions, co-operatives, and nonprofits are all great, for the record), but this is in some ways a parallel conversation to who is actually going to pay for it all.

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Australia's ban on social media for teens is a mistake

[Mathew Ingram]

As Mathew Ingram points out, Australia's new social media law is a well-intentioned error.

He quotes an Australian human rights commission dissent which points out that:

"For children in marginalised, remote, or vulnerable situations, social media offers a lifeline. It connects children with disability to peers, resources, and communities they may not otherwise access. It helps LGBTQIA+ youth find acceptance and solidarity. It can improve access to healthcare, particularly for children seeking mental health support."

This and: the harms may be overstated. Is social media leading teens to harm, or is it giving vulnerable teens a voice? The answer may be more complicated than some of the advocates who led to the ban might believe.

Other experts agree that the risks may outweigh the benefits, isolating lonely kids from help and community that they might otherwise receive. While well-intentioned, that seems like a bad thing to do.

[Link]

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FTC Bans Location Data Company That Powers the Surveillance Ecosystem

[Joseph Cox at 404 Media]

This is good to see:

"The Federal Trade Commission (FTC) announced sweeping action against some of the most important companies in the location data industry on Tuesday, including those that power surveillance tools used by a wide spread of U.S. law enforcement agencies and demanding they delete data related to certain sensitive areas like health clinics and places of worship."

Gravy and its subsidiary Venntel are two of the largest companies used to sell location information to law enforcement. The FTC is not banning the practice outright - but it's requiring that information relating to sensitive locations is removed. That includes "medical facilities, religious organizations, correctional facilities, labor union offices, schools and childcare facilities, domestic abuse and homeless support centers, shelters for refugee or immigrant populations, and military installations."

Of course, many other locations not covered by this ban are also sensitive, depending on context, and it would be far better to not sell this information at all. It's also highly likely that other service providers are selling this information under the radar.

Still, it's a start.

[Link]

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Fourteen years

[Joel Gascoigne]

I always appreciate Joel's updates.

"Early on, my dream was just to create a tool that made it easy to Tweet consistently, build it for myself and others, and make enough money to cover my living expenses and go full-time on it. The number for me to be able to work on it full-time was £1,200 per month, and that felt almost out of reach in the beginning. Today, Buffer generates $1.65 million per month, serves 59,000 customers, and enables fulfilling work for 72 people."

It's a tool I personally pay for and use every day (although it runs behind the scenes for me, as part of automations I've set up for myself). But even before then, Joel's build in public approach felt meaningful - it resonated as a way I wanted to work and do business, too.

Although there are inevitably sensitive topics that I'm sure Joel hasn't been able to talk about, I've been impressed with this transparency, which has held through good times and bad. It's a model to learn from, and one that also leads to longevity:

"When I really stop to take a step back, I feel very lucky that I've been able to do this for fourteen years. It's a long time in any sense. In tech and social media it feels like almost a lifetime already."

It is. And I love it. Kudos.

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The Twitter Board made a historic mistake and the World will pay the price.

[Ricardo Mendes]

Ricardo argues that Twitter's sale to Elon Musk was one major factor that led to the rise of extremism worldwide, and that it should never have been allowed:

The sale of Twitter to Musk should never have been allowed to proceed without serious scrutiny, oversight, or regulation. It handed control of a vital part of the global information ecosystem to a tech mogul whose priorities are clearly out of step with the principles of democracy. The risks were evident from the outset: toxicity, polarization, disinformation, and the undermining of democratic institutions. This is yet another example of how democracies are left vulnerable to the whims of billionaires whose agendas often run counter to the public good."

I have questions about how media ownership rules (for broadcast, newspapers, etc) could be adapted for our monopoly-first internet world. Musk didn't own any other media properties, so he couldn't have been restricted on those grounds, but there's something about the way he intentionally turned the dial to favor conservative speech that feels like it should have been illegal on a platform over a certain size.

Probably, as Ricardo notes, this comes down to anti-trust: no platform with a single owner should be allowed to be this big and this influential to begin with. I'd love to see a world where we keep networks (and services) small and manageable in order to dilute the influence any one person can have over our discourse and our elections. This seems to be a lesson we need to learn again and again - and, of course, there are plenty of forces that are against exactly this from happening, because they're trying to achieve exactly this level of power, influence, and financial value.

I don't know what the solution is, but I'm excited about the growth of Mastodon and Bluesky for this reason. Enough is enough, please.

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For Love of God, Make Your Own Website

[Gita Jackson at Aftermath]

I love a good treatise in favor of the indie web:

"Unfortunately, this is what all of the internet is right now: social media, owned by large corporations that make changes to them to limit or suppress your speech, in order to make themselves more attractive to advertisers or just pursue their owners’ ends. Even the best Twitter alternatives, like Bluesky, aren’t immune to any of this—the more you centralize onto one single website, the more power that website has over you and what you post there. More than just moving to another website, we need more websites."

Almost every single advance in my career, and many of the good things that have happened in my personal life, have come from writing on my own website over the years. It's both liberating and empowering to have your own platform - and anyone can build one.

And this is also true:

"“We were already long overdue for a return to websites we control, rather than feeds manipulated by tech oligarchs,” Molly White from Web3 Is Going Great! told me. “Now that they’ve made it clear how eager they are to help usher in authoritarianism, I think it will only become more painfully clear how important sovereign websites are to protecting information and free expression.”"

Want to start blogging? I made you a guide. Want to put up a website of any kind but don't know where to start? Show up at a Homebrew Website Club and say hello. There are so many ways to start, and so many ways to be online. Go get started.

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Bluesky, AI, and the battle for consent on the open web

Bluesky

Daniel van Strien, a machine learning librarian at Hugging Face, took a million Bluesky posts and turned them into a dataset expressly for training AI models:

“This dataset could be used for “training and testing language models on social media content, analyzing social media posting patterns, studying conversation structures and reply networks, research on social media content moderation, [and] natural language processing tasks using social media data,” the project page says. “Out of scope use” includes “building automated posting systems for Bluesky, creating fake or impersonated content, extracting personal information about users, [and] any purpose that violates Bluesky's Terms of Service.””

There was an outcry among users, who felt that they hadn’t consented to such an activity. The idea that a generative AI model could potentially be used to build new content based on users’ work without their participation, consent, or awareness was appalling.

Van Strien eventually saw that his act was a violation and subsequently removed the dataset, writing an apology in a Bluesky post:

I've removed the Bluesky data from the repo. While I wanted to support tool development for the platform, I recognize this approach violated principles of transparency and consent in data collection. I apologize for this mistake.

Which is true! Just because something can be done, that doesn’t mean it should be. It was a violation of community norms even if it wasn’t a legal violation.

Bluesky subsequently shared a statement with 404 Media and The Verge about its future intentions:

“Bluesky is an open and public social network, much like websites on the Internet itself. Just as robots.txt files don't always prevent outside companies from crawling those sites, the same applies here. We'd like to find a way for Bluesky users to communicate to outside orgs/developers whether they consent to this and that outside orgs respect user consent, and we're actively discussing how to achieve this.”

It turns out a significant number of users moved away from X not because of the far-right rhetoric that’s become prevalent on the platform, but because they objected to their content being used to train AI models by the company. Many of them were aghast to discover that building a training dataset on Bluesky was even possible. This event has illustrated, in a very accessible way, the downside of an open, public, permissionless platform: the data is available to anyone.

There is a big difference in approaches here: on X, models are trained on platform data by the platform owner, for its own profit, whereas on Bluesky, the platform is trying to figure out how to surface user consent and does not, itself, participate in training a model. But the outcome on both may be similar, in that the end result is a generative model trained on user data, which someone other than the people who wrote the underlying posts may profit from.

The same is true on Mastodon, although gathering a central dataset of every Mastodon post is much harder because of the decentralized nature of the network. (There is one central Bluesky interface and API endpoint; Mastodon has thousands of interoperating community instances with no central access point or easy way to search the whole network.) And, of course, it’s true of the web itself. Despite being made of billions of independent websites, the web has been crawled for datasets many times, for example by Common Crawl, as well as the likes of Google and Microsoft, which have well-established crawler infrastructure for their search engines. Because website owners generally want their content to be found, they’ve generally allowed search engine bots to crawl their content; using those bots to gather information that could be used to build new content using generative models was a bait and switch that wiped away decades of built-up trust.

So the problem Bluesky is dealing with is not so much a problem with Bluesky itself or its architecture, but one that’s inherent to the web itself and the nature of building these training datasets based on publicly-available data. Van Strien’s original act clearly showed the difference in culture between AI and open social web communities: on the former it’s commonplace to grab data if it can be read publicly (or even sometimes if it’s not), regardless of licensing or author consent, while on open social networks consent and authors’ rights are central community norms.

There are a few ways websites and web services can help prevent content they host from being swept up into training data for generative models. All of them require active participation from AI vendors: effectively they must opt in to doing the right thing.

  1. Block AI crawlers using robots.txt. A robots.txt file has long been used to direct web crawlers. It’s a handshake agreement at best: there’s no legal enforcement, and we know that AI developers and vendors have sometimes ignored it.
  2. Use Do Not Train. Spawning, a company led in part by Mat Dryhurst and the artist Holly Herndon, has established a Do Not Train registry that already contains 1.5B+ entries. The name was inspired by the Do Not Track standard to opt out of user tracking, which was established in 2009 but never widely adopted by advertisers (who had no incentive to do so). Despite those challenges, Do Not Train has been respected in several new models, including Stable Diffusion.
  3. Use ai.txt to dictate how data can be used. Spawning has also established ai.txt, an AI-specific version of robots.txt that dictates how content can be used in training data.
  4. Establish a new per-user standard for consent. All of the above work best on a per-site basis, but it’s hard for a platform to let a crawler know that some users consent to having their content being used as training data while others do not. Bluesky is likely evaluating how this might work on its platform; whatever is established there will almost certainly also work on other decentralized platforms like Mastodon. I imagine it might include on-page metadata and tags incorporated into the underlying AT Protocol data for each user and post.

I’m in favor of legislation to make these measures binding instead of opt-in. Without binding measures, vendors are free to prioritize profit over user rights, perpetuating a cycle of exploitation. The key here is user consent: I should be able to say whether my writing, photos, art, etc, can be used to train an AI model. If my content is valuable enough, I should have the right to sell a license to it for this (or any) purpose. Today, that is impossible, and vendors are arguing that broad collection of training data is acceptable under fair use rules.

This won’t stifle innovation, because plenty of content is available and many authors do consent to for their work to be used in training data. It doesn’t ban AI or prevent its underlying mechanisms from working. It simply gives authors a say in how their work is used.

By prioritizing user consent and accountability, we can create a web where innovation and respect for creators coexist, without stifling innovation or disallowing entire classes of technology. That’s the fundamental vision of an open social web: one where everyone has real authorial control over their content, but where new tools can be built without having to ask for permission or go through gatekeepers. We’re very close to realizing it, and these conversations are an important way to get there.

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Elon Musk floats buying MSNBC, but he’s not the only billionaire who may be interested

[Brian Stelter at CNN]

CNN's Chief Media Analyst Brian Stelter reports that multiple very wealthy individuals, including Elon Musk, have enquired about buying MSNBC:

"I spent Sunday on the phone with sources to gauge what might be going on. I learned that more than one benevolent billionaire with liberal bonafides has already reached out to acquaintances at MSNBC to express interest in buying the cable channel. The inbound interest was reassuring, one of the sources said, since it showed that oppositional figures like Musk (who famously bought Twitter to blow it up) would not be the only potential suitors."

The channel is not, as far as anyone knows, up for sale. Instead, it's being spun out of Comcast into a new media entity, SpinCo, whose name has a double meaning that is probably unintentional.

I don't think a media landscape where each outlet is owned by a different billionaire with their own individual interests is healthy for anyone. Hopefully we can divest from this kind of media ownership structure. I'd rather see a more fragmented landscape with lots of smaller outlets and a greater presence of non-profit organizations.

I'm not a cable news viewer myself - it all just feels like it's screaming at me - but I can't imagine much worse than Musk or someone aligned with him gaining ownership of a station alongside Twitter / X. It's not like the government is going to stop such a move over the next four years, so let's just hope it doesn't come to pass.

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With Trump alliance, Elon Musk became exactly what he vowed to expose

[Mike Masnick at MSNBC]

As Mike Masnick points out here, the hypocrisy from Elon Musk about collusion between tech and government is staggering:

"Before, we were told that White House officials’ merely reaching out to social media companies about election misinformation was a democracy-ending threat. Now, the world’s richest man has openly used his platform to boost one candidate, ridden that campaign’s success into the White House himself, and ... crickets. The silence is deafening."

There never was an anti-conservative bias on social media - but now there's active collusion between the owner of X and the Trump administration, to the extent that he's actually got a formal role in it. X is a clear threat to democratic values; further to that, it's an obvious warning against any centralized social media site of its magnitude. No one person should have control over how so many people learn from the world and communicate with each other. And yet, here we are.

[Link]

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ProPublica is a big part of the future of news

In the Washington Post, Jennifer Rubin discusses my workplace, the journalism it undertakes, and why it's important (gift link). I lead technology, and while I sit on the business side of the operation, it's an absolute privilege to support these journalists.

This is on point:

“The impact is unmistakable. This year, ProPublica has averaged 11.8 million page views per month on- and off-platform (views on propublica.org and on aggregators such as Apple News and MSN). That represented a jump of 22 percent since 2022. It also just passed 200,000 followers on Instagram and has nearly 130,000 followers on YouTube.

It has partially filled the demand for local reporting that has resulted from the brutal realities of the newspaper industry’s consolidation. But it has also found relevance by being serious and focused, instead of giving way to many legacy media outlets’ impulse to lure back readers with games and frivolous lifestyle columns.

[…] I can only hope, for the sake of our democracy, that ProPublica will spawn imitators and provide competition to spur for-profits to be a better version of themselves.”

You can go read ProPublica here — its articles are all free to read and made available to republish under a Creative Commons license. If you have the means, you might also consider a donation.

ProPublica can also be followed on Mastodon, BlueSky, and Threads.

Here’s the full Washington Post article.

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Decentralised social media ‘increases citizen empowerment’, says Oxford study

[Oxford Martin School]

The Oxford Martin School is a multidisciplinary research institution at the University of Oxford focused on tackling global challenges and shaping a sustainable future through innovation and collaboration. It ran a study on the societal implications of decentralized social media and found that "such platforms offer potential for increased citizen empowerment in this digital domain."

The lead author of the paper, Zhilin Zhang, noted that:

‘Decentralised social media platforms represent a shift towards user autonomy, where individuals can engage in a safer and more inclusive digital space without the constraints and biases imposed by traditional, centralised, algorithm-driven networks.

[...] Decentralised social media is more than just a technical shift; it's a step toward restoring autonomy and trust in our digital lives, empowering individuals and communities to connect without compromising their values or privacy.’

While the paper was undertaken under the auspices of the Martin School, its authors are affiliated with Oxford, University College London, and Stanford University: a true collaboration between centers of excellence with respect to the intersection of computing and society.

There's (I think) an obvious follow-on, which is that public interest funders should consider how they might support non-profit decentralized social media efforts, and continue to investigate their societal impacts. Which fund or foundation will step up first?

[Link]

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The Right Triumphed Over Social Media and Helped Elect Trump

[Julia Angwin at The New York Times]

In an op-ed for The New York Times, Julia Angwin makes a strong argument for the open social web:

"If we want a quality information environment, we have to build a new one beyond the walls of the existing Big Tech social media platforms.

We can do that by funding people who do the hard work of collecting facts (a.k.a. journalists) and by finding new ways to reach audiences beyond the grip of social media algorithms that are designed to promote outrageous content rather than sober facts. There is also a new movement brewing that aims to break open the gates of the closed social media platforms."

Julia goes on to describe the fediverse and how it's a key part of the solution. I particular, it's a way for all of us to seize control of our social media environment from platforms that are not acting in any of our interests.

[Link]

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