> ## Content Index
> Fetch the complete content index at: https://werd.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Debunking the Googlearchy: beyond search engine optimisation
- URL: https://werd.io/debunking-the-googlearchy-beyond-search-engine-optimisation/
- Published: 2006-08-18T11:22:26.000Z
- Updated: 2025-06-12T11:01:15.000Z
- Author: Ben Werdmuller
- Tags: General, #ben-684a32da145d7d001be71dae, #Migrated-1749693130536, #wp, #wp-post, #Import 2025-06-11 21:52

<http://theinternetispeople.com/2006/08/18/debunking-the-googlearchy-beyond-search-engine-optimisation/>

Ars Technica ran an article yesterday about the so-called Googlearchy: the tendency for search engine rankings to amplify the dominance of already-popular sites and essentially create an aristocracy of web services. This would seem to be a common sense finding, and indeed, weblogs have been shown to adhere to a power law distribution. The Proceedings of \[...\]