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# Extending our Mastodon social media trial
- URL: https://werd.io/extending-our-mastodon-social-media-trial/
- Published: 2024-02-13T16:17:57.000Z
- Updated: 2024-02-13T16:17:57.000Z
- Author: Ben Werdmuller
- Tags: NotableLinks, #Import 2025-06-13 09:20

The BBC extends its Mastodon experiment for another six months: "We are also planning to start some technical work into investigating ways to publish BBC content more widely using ActivityPub, the underlying protocol of Mastodon and the Fediverse."

The BBC's approach has been great: transparent, realistic, and well-scoped. I suspect we'll see more media entities exploring ActivityPub as the year progresses - not only because of Threads, but as activity as a whole on the social web heats up. [#Technology](https://werd.io/tag/Technology)

\[[Link](https://www.bbc.co.uk/rd/blog/2024-02-extending-our-mastodon-social-media-trial)\]