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# Google AMP: how Google tried to fix the web by taking it over
- URL: https://werd.io/google-amp-how-google-tried-to-fix-the-web-by/
- Published: 2023-05-09T12:29:17.000Z
- Updated: 2023-05-09T12:29:17.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:21

“In 2015, Google hatched a plan to save the mobile web by effectively taking it over. And for a while, the media industry had practically no choice but to play along.” [#Technology](https://werd.io/tag/Technology)

\[[Link](https://www.theverge.com/23711172/google-amp-accelerated-mobile-pages-search-publishers-lawsuit)\]