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# How a New Anti-Woke Bank Stumbled
- URL: https://werd.io/how-a-new-anti-woke-bank-stumbled/
- Published: 2022-10-11T02:19:45.000Z
- Updated: 2022-10-11T02:19:45.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:22

“The startup, called GloriFi, initially aimed to launch with bank accounts, credit cards, mortgages and insurance, while touting what it called pro-America values such as capitalism, family, law enforcement and the freedom to “celebrate your love of God and country.” Within months, the investors’ money was nearly gone, and GloriFi was on the verge of bankruptcy.” [#Business](https://werd.io/tag/Business)

\[[Link](https://www.wsj.com/articles/glorifi-how-new-anti-woke-bank-stumbled-11665174704)\]