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# How specific content for search engines may be destroying the web - and information
- URL: https://werd.io/how-specific-content-for-search-engines-may-be-destroying-the-web-and-information/
- Published: 2006-03-02T12:44:38.000Z
- Updated: 2025-06-12T11:01:24.000Z
- Author: Ben Werdmuller
- Tags: General, #ben-684a32da145d7d001be71dae, #Migrated-1749693130536, #wp, #wp-post, #Import 2025-06-11 21:52

<http://online.wsj.com/public/article/SB114116587424585798-0qH9qUYuUug%5F%5FvRSFKGvxIEwLGw%5F20070301.html?mod=blogs>

"In fact, search engines are more like a TV camera crew let loose in the middle of a crowd of rowdy fans after a game. Seeing the camera, everyone acts boorishly and jostles to get in front. The act of observing something changes it."