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# Influencers take to TikTok for abortion-related paid partnerships
- URL: https://werd.io/influencers-take-to-tiktok-for-abortion-related-paid-partnerships/
- Published: 2022-07-05T17:37:53.000Z
- Updated: 2022-07-05T17:37:53.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:23

“The company decided to use its entire influencer marketing budget for May 15 to July 15 on sponsored content on TikTok, asking influencers and micro-influencers on the platform to talk about what overturning Roe could mean for people’s access to health care. Favor declined to share the total dollar amount spent on influencer marketing during this period.”

\[[Link](https://19thnews.org/2022/07/tiktok-influencer-abortion-rights-sponsored-content/)\]