> ## Content Index
> Fetch the complete content index at: https://werd.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Inside Podcasters' Explosive Audience Growth
- URL: https://werd.io/inside-podcasters-explosive-audience-growth/
- Published: 2022-09-27T20:42:26.000Z
- Updated: 2022-09-27T20:42:26.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:22

“Each time a player taps on one of these fleeting in-game ads—and wins some virtual loot for doing so—a podcast episode begins downloading on their device. The podcast company, in turn, can claim the gamer as a new listener to its program and add another coveted download to its overall tally.” [#Media](https://werd.io/tag/Media)

\[[Link](https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growth?leadSource=uverify%20wall)\]