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# Is Momentum Shifting Toward a Ban on Behavioral Advertising?
- URL: https://werd.io/is-momentum-shifting-toward-a-ban-on-behavioral-advertising/
- Published: 2022-02-05T19:07:15.000Z
- Updated: 2022-02-05T19:07:15.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:23

““The use of personal data in advertising is already tightly regulated by existing legislation,” \[IAB Europe Director\] Mroczkowski said, apparently referencing the GDPR, which regulates data privacy in the EU generally. He further noted that the new rules “risk undermining” existing law and “the entire ad-supported digital economy.”” Let’s be totally clear: the ad-supported digital economy is not worth protecting.

\[[Link](https://themarkup.org/ask-the-markup/2022/02/03/is-momentum-shifting-toward-a-ban-on-behavioral-advertising)\]