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# Matt Mullenweg on Tumblr's downsizing
- URL: https://werd.io/matt-mullenweg-on-tumblrs-downsizing/
- Published: 2023-11-11T15:43:57.000Z
- Updated: 2023-11-11T15:43:57.000Z
- Author: Ben Werdmuller
- Tags: NotableLinks, #Import 2025-06-13 09:20

This is a great post from Matt: in response to a leak, he re-posted the full leaked content and added transparent context. Exactly how it should be done.

I wish, like many, that this wasn't the reality for Tumblr. But it's likely that it's too set in another era of the web, and it was too neglected by its previous owners. Automattic is a great company that makes sense as an acquirer, and they spent $100M to try and turn it around. That they ultimately couldn't is not an indictment of them.

Kudos also for not letting go of the team, and simply finding other places for them to go in the org - again, exactly how it should be done, even if it almost never is. [#Technology](https://werd.io/tag/Technology)

\[[Link](https://www.tumblr.com/photomatt/733551497286172672/translation-of-internalspeak-to-externalspeak)\]