Medill Launches Groundbreaking Subscriber Engagement Tool

"“The benchmarking data is one of the things that makes the index so valuable,” Franklin said. “It’s not just ‘How am I doing?’ It’s ‘How am I doing compared to other similarly sized news organizations across companies around the country?’ Several publishers have mentioned how valuable the benchmarking data is to them.”" Seems like a useful way to let small newsrooms collaborate to share data that affects their bottom line. I'd love to see more projects along these lines.

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