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# Medill Launches Groundbreaking Subscriber Engagement Tool
- URL: https://werd.io/medill-launches-groundbreaking-subscriber-engagement-tool/
- Published: 2021-10-28T08:53:10.000Z
- Updated: 2021-10-28T08:53:10.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:24

"“The benchmarking data is one of the things that makes the index so valuable,” Franklin said. “It’s not just ‘How am I doing?’ It’s ‘How am I doing compared to other similarly sized news organizations across companies around the country?’ Several publishers have mentioned how valuable the benchmarking data is to them.”" Seems like a useful way to let small newsrooms collaborate to share data that affects their bottom line. I'd love to see more projects along these lines.

\[[Link](https://localnewsinitiative.northwestern.edu/posts/2021/10/27/index-launch/index.html)\]