Most Americans don’t pay for news and don’t think they need to
Only 8% of respondents believe individual Americans have a responsibility to pay for news. "I don't think that information should be a privilege," one respondent said.
Disquieting findings for the news industry, although not really a surprise: only 8% of participants in a new Pew survey say that individual Americans have a responsibility to pay for news.
Some of the quotes here made me pause:
“I don’t pay to go to church, to get a spiritual message, you know? And if you’re true, and your mission is to relay facts that are fundamentally important for people’s well-being, do I need to pay you for that?”
It’s hard to know how to even begin to answer that: the comparison chafes for me, but it amounts to putting both church and news into a “public good” bucket. That people see news in that way is probably good. Providing it for free is hard, but you can see how they got there. A newspaper is a physical object that you can imagine handing over dollars for; digital news feels like it’s in the ether. It perhaps points to a philanthropic model as the best fit. So depending on wealthy donors and foundations to allow everyone to have free access to it makes some sense.
This also puts paid (so to speak) to micropayments solutions, which I’m generally skeptical of anyway. If nobody sees the need to pay for news, convincing them to fund a wallet feels like an uphill battle.
Meanwhile, the people most likely to pay directly for news are older, wealthier, liberal Democrats. Again, not a surprise, but useful to have it laid out like this; many newsrooms I’ve spoken to are trying to figure out how to move away from a base of older, wealthier, left-leaning people, and, well, it’s not just them. Maybe it’s worth leaning into that for funding and concentrating on finding a broader audience for the news itself.
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