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# ‘Passion economy’ platforms cut costs in tech downturn
- URL: https://werd.io/passion-economy-platforms-cut-costs-in-tech-downturn/
- Published: 2023-01-19T16:27:15.000Z
- Updated: 2023-01-19T16:27:15.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:22

““People are making choices,” said Rebecca McGrath, an internet analyst at Mintel. “Unless you’re very loyal to a creator, that’ll be one of the obvious things to drop.”” [#Technology](https://werd.io/tag/Technology)

\[[Link](https://www.ft.com/content/99452cdd-5532-4c6a-85e6-733c2fde3e9c)\]