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# Paying influencers? The FTC has a warning for you.
- URL: https://werd.io/paying-influencers-the-ftc-has-a-warning-for-you/
- Published: 2021-10-16T14:01:17.000Z
- Updated: 2021-10-16T14:01:17.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:24

"While both the existence and use of social media "influencers" are a relatively recent phenomenon, the FTC said it found previously that such actions violate the prohibition on "unfair or deceptive acts or practices." A company that knows about these determinations and flouts them can face fines under the Federal Trade Commission Act — hence the notices warning these firms." I will not cry if influencer culture has to endure a crackdown.

\[[Link](https://www.protocol.com/policy/ftc-influencers)\]