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# Saving the world through game dynamics
- URL: https://werd.io/saving-the-world-through-game-dynamics/
- Published: 2010-03-24T23:44:30.000Z
- Updated: 2025-06-12T11:00:51.000Z
- Author: Ben Werdmuller
- Tags: General, #ben-684a32da145d7d001be71dae, game dynamics, games, jane mcgonigal, social entrepreneurship, ted, #Migrated-1749693130536, #wp, #wp-post, #Import 2025-06-11 21:52

Jane McGonigal’s TED talk starts out a little bit hokey, but rapidly evolves into an important new idea that could genuinely change peoples’ lives.

Jane was the community designer for [I Love Bees](http://en.wikipedia.org/wiki/I%5FLove%5FBees), the infamous Alternate Reality Game that was released as a promotional endeavor for *Halo 2*. [Her later work](http://www.avantgame.com/projects.htm) recognizes the importance that games play in society, and harnesses our impulse to play in order to create solutions to real-world problems. Her slogan – reality is broken; games designers can fix it – challenges our assumptions of what is worthy, and immediately offers a new line of inquiry. It’s at once a beautiful acknowledgement of the human condition and a practical way to effect real change using technology in an innovative new way.

Want to learn more? [She’s put her research online.](http://www.avantgame.com/writings.htm)