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# Social technology reinforces existing networks
- URL: https://werd.io/social-technology-reinforces-existing-networks/
- Published: 2009-02-17T12:57:07.000Z
- Updated: 2025-06-12T11:00:57.000Z
- Author: Ben Werdmuller
- Tags: Linklog, #ben-684a32da145d7d001be71dae, Web, social media, social networks, web 2.0, #Migrated-1749693130536, #wp, #wp-post, #Import 2025-06-11 21:52

*Why do we create and maintain social networks? Most people can immediately think of a few natural reasons -- we get something from the interaction, or the person is nearby and is close to us in proximity, age or gender. But researching such theories on a large scale has never before been possible -- until digital social networks came along.*

[Tracking the digital traces of social networks](http://esciencenews.com/articles/2009/02/14/tracking.digital.traces.social.networks). The study found that technology reinforces existing social networks far more than it creates new ones - something that backs my [Internet is People](http://benwerd.com/2008/12/the-internet-is-people/) argument.