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CTO at The 19th. Writing a novel.
Previously: Co-founder of Elgg and Known; former investor at Matter.




1 in 4 hiring managers say they are less likely to move forward with Jewish applicants

“26% of hiring managers say they are less likely to move forward with Jewish applicants; the top reason for negative bias is belief Jews have too much power and control […] Respondents also wrote in a number of derogatory comments regarding how they identify an individual as Jewish. These write-in responses included: “voice,” “mannerisms,” and “they are very frugal.”” Horrifying.

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Is Elon Musk a bad boss? Ask Tesla, SpaceX, Twitter workers

“But there’s plenty in the public record. Personal attacks. Union busting. A casual attitude toward factory floor injuries and other health concerns. A dismissive approach to workplace racism. And an allegation involving a horse and sexual favors.”

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Legal right to request remote working to be delivered by end of the year (in Ireland)

“An amendment to the bill is now expected that will allow all workers to request remote working.” In Ireland right now but expect it everywhere soon.

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Venture Capital Isn’t the Problem—It’s Venture Capitalists

“Investors are more likely to place their bets on companies led by founders with elite educational backgrounds and stacked resumes, when business-related factors such as the market sector the company belongs to have a much larger effect on its financial future.”

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LLY Stock Dives — Taking Novo, Sanofi With It — After Fake Twitter Account Promises Free Insulin

Honestly the fact that this led to a stock dive just makes me really sad.

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Elon Musk Twitter deal closes, CEO fired

“CEO Parag Agrawal, chief financial officer Ned Segal, and Vijaya Gadde, head of legal policy, trust, and safety, were all fired, according to the people. Sean Edgett, the company’s general counsel, was also pushed out, one of the people said. The top executives were hastily shuttled from the building.”

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Little Rules About Big Things

“Tell people what they want to hear and you can be wrong indefinitely without penalty.”

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When your salary requires you not understand the labor movement

“In most people’s interactions with a workplace, the company takes too much and gives too little. The only recourse for labor is to form structures of counter-power to try and balance the equation.”

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How a Secret Rent Algorithm Pushes Rents Higher

“For tenants, the system upends the practice of negotiating with apartment building staff. RealPage discourages bargaining with renters and has even recommended that landlords in some cases accept a lower occupancy rate in order to raise rents and make more money.”

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No one is “non-technical”

“Likewise, constraining the word “technical” to refer only to “people who write code” serves to uphold a system in which benefits like compensation and prestige are distributed inequitably—regardless of the actual value of the various techniques being deployed.”

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An Investor That Agreed to Back Elon Musk's Twitter Bid Wants Out

“"We're all trying to get out of it, to be honest," said Andrea Walne, a general partner at Manhattan Venture Partners.”

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How a New Anti-Woke Bank Stumbled

“The startup, called GloriFi, initially aimed to launch with bank accounts, credit cards, mortgages and insurance, while touting what it called pro-America values such as capitalism, family, law enforcement and the freedom to “celebrate your love of God and country.” Within months, the investors’ money was nearly gone, and GloriFi was on the verge of bankruptcy.”

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‘Where Are the Women?’: Is Hybrid Work Widening Tech’s Gender Gap?

“Polls and studies show that women have embraced flexible and remote work, and opt to work from home slightly more often than men. But they also are liable to spend those additional hours at home on chores and child care, even when a partner is also working at home.”

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Notes on Roadtrips

“And because I’m still uncomfortable talking about company values, we’re going to do so by talking about something else entirely. We’re going to talk about Road Trips.” I appreciate this more human approach to values statements.

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eBay exec sentenced in cyberstalking attack on Natick couple

“The couple said they were sent disturbing items, including live bugs, a bloody pig mask, a funeral wreath and a book about coping with the loss of a spouse.”

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One of the Hottest Trends in the World of Investing Is a Sham

On ESG: “Instead of measuring the risks that environmental and social developments pose to companies, raters and investors should measure the risks to humanity posed by companies.”

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Workplace Productivity: Are You Being Tracked?

“Two years ago, her employer started requiring chaplains to accrue more of what it called “productivity points.” A visit to the dying: as little as one point. Participating in a funeral: one and three-quarters points. A phone call to grieving relatives: one-quarter point.”

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The organized labor movement has a new ally: venture capitalists

“White's solution is to plan an "exit to community." Once the company starts earning income, it plans to buy out its investors and give their equity to the unions it helped organize, effectively transitioning corporate control to the customer base.”

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American Express' platinum-level duplicity

“American Express' decision to begin donating to Republican objectors reflects the desire of some in the business community to put the events of January 6, 2021, behind them. That, according to an open letter recently signed by former American Express CEO Kenneth Chenault and other prominent business leaders, is a big mistake.”

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Varo layoffs are a sign of neobanks’ struggle to break even

““Most American neobanks cater to lower-income customers, who previously may have incurred overdraft, [non-sufficient fund fees] and maintenance fees at big establishment banks,” Mikula told Protocol. “But these consumers also tend to be higher credit risk, making it challenging to lend to them. No U.S. neobank has built a meaningful lending business.””

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Bank of America Memo: “We Hope” Worker Power Worsens

“A Bank of America executive stated that “we hope” working Americans will lose leverage in the labor market in a recent private memo obtained by The Intercept. Making predictions for clients about the U.S. economy over the next several years, the memo also noted that changes in the percentage of Americans seeking jobs “should help push up the unemployment rate.””

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The #indieweb as a minimum viable social web ecosystem

This piece was submitted as a position paper for the W3C's Workshop on Social Standards: The Future of Business, due to be held on August 7-8, 2013, in San Francisco.

Really interoperable interoperability

Much has been written about both the power of APIs to connect social applications in powerful ways, and vendor lock-in in the context of those APIs. Rather than usher in a new era of interoperability and open computing, APIs have allowed vendors to create new ways to lock users into their ecosystems.

In many verticals, simply gaining access to a product’s API documentation is enough to require complicated licensing arrangements, vendor evaluation of your business intent for the API, and often, an asymmetric Non-Disclosure Agreement. “Open” is the new closed: too often, the API is a proprietary product in itself. This is as true in social software as it is elsewhere.

This proprietary nature carries multiple business risks. Not only does it require that customers invest heavily in a particular vendor’s products, but should that vendor subsequently decide to discontinue those products – as happened recently in the case of Google Reader and a number of Yahoo! products – the customer must repeat that investment in another platform. Finally, recent surveillance revelations must be food for thought for any business using proprietary services to host sensitive data.

Sophisticated open API standards mitigate these risks, but developing support for these can require a significant expenditure, and the business case may not yet be clear to most vendors. There is no doubt that they occupy an important place in the emerging social landscape, but not all vendors, or their customers, can justify the level of technical expense currently required to “buy in”. Indeed, given a high enough barrier to entry, even ostensibly open APIs may inadvertently have the same ill effects as closed ones.

Proving it

Although there have been significant advances in the field over the last five years, there remains a need to prove the business value of decentralized web technologies. To many of us involved in both the industry and the movement, this seems silly: after all, the business value of other decentralized technologies, like email and the phone system, are hardly questioned. Nonetheless, in a world where centralized data siloes regularly receive multi-billion-dollar valuations, the onus is on those of us who are building more open technologies to demonstrate their worth. Note, it is not enough to argue their worth: we must build, ship, and actively demonstrate a profitable product or service with a business model where the decentralized social web is an inextricable component.

I believe that these compelling business models exist, and that they are most easily discoverable in the enterprise. However, belief is not demonstration: we must continue to test and iterate them. During this exploration phase, this means that, our software and underlying protocols must be easy to write, adapt and change. Ease of development is more important than sophistication; we must not create our own technical lock-in before we even ship.

The IndieWeb

The “IndieWeb” movement was founded by Tantek Çelik, Amber Case and Aaron Parecki, around their annual IndieWebCamp event. Although it was originally created to encourage participants to self-host their own web presences (a laudable goal in itself), over the last year it has also begun to incubate a number of simple social web protocols based around Microformats 2 and Webmention.

At its simplest level, assets on the web are marked up with appropriate Microformats 2 classes, so that any parser may obtain a consistent JSON representation of their content. Linked targets on the page are then pinged using Webmention (or pingbacks), which alerts them to the presence of that content. They may then go back and parse the source of the ping, discovering content like comments, replies, event RSVPs and favorites. Adding more content types would be trivial, and indeed, more are emerging every week. If a content type is not registered, the target page may simply register that the source “mentioned” it.

An obvious further implementation incorporates signed HTTP requests for both parsing and Webmention pings, allowing for lightweight authentication so that protected resources can be selectively revealed.

The protocols and standards under development within the IndieWeb community offer some unique advantages for testing decentralized social models:

  1. They piggyback on top of an open, decentralized system that everyone has already bought into: the web itself. Indeed, on the IndieWeb, where possible, the web is the API.
  2. They are extremely simple to develop for, allowing you to concentrate on building well-designed tools that meet human use cases instead of building support for social protocols.
  3. Social software need not be “monolithic”. Suites can be constructed out of small, compatible pieces, loosely joined.
  4. Major search engines support Microformats, so marking pages up to be IndieWeb-compatible may also yield SEO benefits.
  5. The IndieWeb community actively embraces participation in existing closed networks through a process called POSSE, minimizing the potential business impact for entities transitioning to a decentralized model.

POSSE - Publish (on your) Own Site, Syndicate Everywhere, as coined by Tantek Çelik – accepts that your friends, contacts or customers are easier to reach on the social platforms they’re already using. Therefore, content on your own, independently-hosted platforms syndicate out to your audience across the networks they already use; links point back to the originals. In the short term, it becomes immediately possible to experiment with decentralized social models without losing your existing audience. Over time, it may be possible to transition those audiences to consume and interact with your web presences in a more decentralized way, ensuring that you can post on your terms, and they can consume on theirs.

While most implementations of POSSE concentrate on consumer social tools like Twitter, Facebook, Flickr and Foursquare, there is no reason why the same principle could not be applied to commercial platforms like Yammer, Avid Interplay, GitHub, Salesforce or SocialText – or any proprietary service used internally inside any enterprise, APIs permitting.

Idno as an experimental testing ground

Idno is one embodiment of an IndieWeb-compatible open source platform that can be installed across many hosting environments. It was originally designed as a replacement for older open source networking platforms, but rapidly evolved into a testbed for many of the ideas the IndieWeb community was proposing.

At the time of writing, decentralized social web activities supported by Idno include:

  • POSSE posts to Twitter, Facebook, Flickr and Foursquare, and replies on Twitter
  • The ability to comment on, or reply to, a post (or multiple posts) on another IndieWeb-compatible site
  • The ability to “like” a post on another IndieWeb-compatible site
  • The ability to RSVP to events posted on other IndieWeb-compatible sites
  • The ability to post content, including status updates, blog posts, bookmarks, photos, geographic “check-ins” and events that other people with IndieWeb-compatible sites may comment on, reply to, “like” or RSVP as appropriate

Due to its framework origins, Idno allows developers to easily build new post types. Indeed, support for events and RSVPs – at the time unsupported by any other IndieWeb-compatible software – were built in a single evening, with one developer, directly after an IndieWebCamp event. Other software produced by IndieWeb developers began to support events and RSVPs the next day. By the end of the week, at least three separate software platforms supported the content type. There is no doubt that the barrier to entry is low for individuals and businesses alike.


The rapid development that IndieWeb standards make possible is perfect for testing business models relating to the decentralized social web. This does not undermine the technologies and successes of the wider federated social web movement, or of other open social software projects; however, it does allow models to be tested much more quickly.

The relatively low barrier to entry of the IndieWeb also may encourage more developers to take part (as has already been shown), and as such, it seems likely that the standards that community is developing may find themselves in wide use for some time to come. An obvious analogy is RSS, which is not a sophisticated syndication standard, but saw widespread use due to its ease of implementation.

Many of the prevalent models for social software are hostile to the needs of both businesses and individual users. The IndieWeb aligns software developers with their users, while providing simpler tools for development, and encouraging both wider participation and more experimentation. I believe the result will be accelerated innovation in social software, and a much faster path to validating business models for the decentralized social web.

Syndicated to IndieNews

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Twitter: @benwerd

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