Werd I/O

So wrapped up in #indiewebcamp UK, preparing @withknown for ..., & @mattervc demo day that I forgot about #DoctorWho! Never happened before.

At the movies for #doctorwho. People wistfully yelling out "Tennant"! I'm the only one here replying "McCoy!"

I'm excited by the new #DoctorWho trailer. Very still, very dark. My inner eight year old is, once again, appeased.

I'm just astonished by this: they sent the #DoctorWho 50th anniversary episode in flight cases on planes and on boats up the Amazon. #nab

There ends the #doctorwho #nab session. This particular dork is delighted. Now, on with the day!

Encrypted DCP masters were physically transported on planes and in one case on boats up the Amazon River! #doctorwho #nab

Cinemas alone grossed $10.2m in revenue, let alone revenue from the TV distribution from partners & brand awareness. #doctorwho #nab

Supply chain is all-important. Choose the right partners that can scale for peak demand and adjust to new working practices quickly. #nab #doctorwho

"Simultaneous multi-platform releases really are possible." But fans were constantly trying to infiltrate & get footage. #doctorwho #nab

98 countries + #DoctorWho Live + WizardCon in Austin + cinemas, all at once at 19:50 GMT on November 23. #doctorwho #nab

Each partner synchronized their broadcast to a BBC clock on a central server, using local content. #doctorwho #nab

The theatrical version had a different audio mix to the TV version. Not the same edit. #doctorwho #nab

All content was fully pre-positioned in 98 territories on 16th November. This was a record; previous was Lost with 10 countries. #doctorwho #nab

The original master was delivered on November 10th. Channel interstitials were distributed to all broadcast partners. #doctorwho #nab

The main trailer was released once DCP was rendered and sent for classification, on November 9th. #doctorwho #nab

DCP was mastered by 23rd October 2013, and then the finished version was pushed for cinema classification in each location. #doctorwho #nab

Once all this was ongoing, started the social media campaign including the #savetheday hashtag and TARDIS website. #doctorwho #nab

Was shot in 3D, and each frame had to be rerendered with subtitles for each language / locale. #doctorwho #nab

Localized content was prepositioned weeks in advance, to prevent satellite transmission issues and improve quality. #nab #doctorwho

Journlists were given personalized screeners, watermarked, with instructions about how to destroy them. Color was dialed out. #nab #doctorwho

The BBC used the MPAA guidelines and IDO / IEC 2700I security compliance framework - but anglicized them. #doctorwho #nab

Free to air + theater release + pay TV + DVD - all at the same time, on November 23rd at 19:50 GMT. Security paramount. #doctorwho #nab

The simulcast went to 98 countries, up from a previous record of 10. In 15 languages! #doctorwho #nab