Media
Substack's Secret
"Substack's One Weird Marketing Trick was leveraging the economic interests of traditional media employees against their publishers to get positive "earned media"."
Media
"Substack's One Weird Marketing Trick was leveraging the economic interests of traditional media employees against their publishers to get positive "earned media"."
Media
How we might rebuild journalism from the ground up by rethinking what a newsroom is.
Media
[Lauren Egan at The Bulwark] If I was Substack, this is exactly what I'd be doing. But then again, if I was Substack, I wouldn't have paid Nazis to post on my network. "The company sees an opportunity. Its employees have been meeting with congressional
Media
[Henry Blodget] Henry Blodget, former co-founder of Business Insider, has started a new, "AI-native" newsroom. It's not, in my opinion, a positive use of AI, but it does indicate how some people are thinking about using the technology. This apparently includes harassing your newly-created virtual employees:
Media
[Alexander Lee at Digiday] Substack isn't the best deal in town for independent journalists: "A year after leaving Substack in early 2024, newsletter writers are making more money peddling their words on other platforms. [...] Since leaving Substack, some writers’ subscriber counts have plateaued over the past year,
Media
[Zach Seward] I first met Zach Seward when he was running Quartz, the news startup with the quippy haiku notifications that had, at the time, captured a lot of the media world's attention. It was really good. This piece, by Zach, is written on the heels of the
Media
[Nell Dhanesha at Nieman Journalism Lab] This was fun to watch unfold in real time: "The truck’s journey to that spot had begun a few days earlier, as an email with the subject line “guerilla marketing for sources” in the inbox of Ariana Tobin, editor of ProPublica’s
Media
[Freedom of the Press Foundation] Wired is going to stop paywalling articles that are primarily based on public records obtained through the Freedom of Information Act. This approach makes a ton of sense: "They’re called public records for a reason, after all. And access to public documents is
Media
[Mike Masnick at Techdirt] Mike Masnick on why tech journalism has a huge part to play in decoding current events right now: "We’ve spent decades documenting how technology and entrepreneurship can either strengthen or undermine democratic institutions. We understand the dangers of concentrated power in the digital age.
Media
[Anna Betts in The Guardian] He's not wrong: "Marty Baron, a highly regarded former editor of the Washington Post, has said that Jeff Bezos’s announcement that the newspaper’s opinion section would narrow its editorial focus was a “betrayal of the very idea of free expression”
Media
[Brad Reed at RawStory] This is incredibly disappointing to see: "David Shipley, who has spent the last two-and-a-half years running the Washington Post's editorial page, has stepped down from his position over new demands being made by Post owner Jeff Bezos. In a letter sent out to
Media
[Alissa Quart in Columbia Journalism Review] This article cuts right to the core of why media is failing to connect with mass audiences in America. It doesn't report from a perspective that they can identify with - largely because it doesn't hire people like them. What