The Future of Fashion Commerce Is a Designer's AI Bot Saying You Look Great and Your Personal AI Bot Sifting Through the Bullshit
"The best commerce platforms will be constantly grooming you, priming you, shaping you to buy. The combination of short-term and long-term value that leads to the optimal financial outcome for the business."
I think this is inevitably correct: the web will devolve into a battle between different entities who are all trying to persuade you to take different actions. That's already been true for decades, but it's been ambient until now; generative AI gives it the ability to literally argue with us. Which means we're going to need our own bots to argue back.
Hunter's analogy of a bot that's supposedly in your corner calling bullshit on all the bots trying to sell things to you is a good one. Except, who will build the bot that's in your corner? Why will it definitely be so? Who will profit from it?
What a spiral this will be.
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