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# The Future of Fashion Commerce Is a Designer's AI Bot Saying You Look Great and Your Personal AI Bot Sifting Through the Bullshit
- URL: https://werd.io/the-future-of-fashion-commerce-is-a-designers-ai-bot/
- Published: 2024-06-24T16:32:14.000Z
- Updated: 2024-06-24T16:32:14.000Z
- Author: Ben Werdmuller
- Tags: AI, Notable links, #Import 2025-06-11 21:47

\[[Hunter Walk](https://hunterwalk.com/2024/06/24/the-future-of-fashion-commerce-is-a-designers-ai-bot-saying-you-look-great-and-your-personal-ai-bot-sifting-through-the-bullshit/)\]

> "The best commerce platforms will be constantly grooming you, priming you, shaping you to buy. The combination of short-term and long-term value that leads to the optimal financial outcome for the business."

I think this is inevitably correct: the web will devolve into a battle between different entities who are all trying to persuade you to take different actions. That's already been true for decades, but it's been ambient until now; generative AI gives it the ability to literally argue with us. Which means we're going to need our own bots to argue back.

Hunter's analogy of a bot that's supposedly in your corner calling bullshit on all the bots trying to sell things to you is a good one. Except, who will build the bot that's in your corner? Why will it definitely be so? Who will profit from it?

What a spiral this will be.

[#AI](https://werd.io/tag/AI)

\[[Link](https://hunterwalk.com/2024/06/24/the-future-of-fashion-commerce-is-a-designers-ai-bot-saying-you-look-great-and-your-personal-ai-bot-sifting-through-the-bullshit/)\]