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# The product management cycle
- URL: https://werd.io/the-product-management-cycle/
- Published: 2010-06-28T10:11:13.000Z
- Updated: 2025-06-12T11:00:50.000Z
- Author: Ben Werdmuller
- Tags: General, #ben-684a32da145d7d001be71dae, bad management, management, this team sucks, #Migrated-1749693130536, #wp, #wp-post, #Import 2025-06-11 21:52

**Monday**: “The plan is A! We'll market it at A!”

**Tuesday**: “Actually, I was thinking B. A is stupid. Who would want to do that?”

**Wednesday**: “Goddamnit, we need to be working towards C. Why does no-one see that?”

**Thursday**: “Maybe A *was* right ...”

**Friday**: “This team sucks.”

Hint: pick a direction and run. And make sure – just as your tech team does – that your management team has measurable metrics for success.