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# The unbearable lightness of BuzzFeed
- URL: https://werd.io/the-unbearable-lightness-of-buzzfeed/
- Published: 2022-11-19T02:09:56.000Z
- Updated: 2022-11-19T02:09:56.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:22

“In 2016, BuzzFeed stories posted on the platform had 329 million engagements; by 2018, that number had fallen to less than half. Last year, BuzzFeed posts received 29 million engagements, and this year is shaping up to be even worse.” I had no idea it had fallen so far. [#Media](https://werd.io/tag/Media)

\[[Link](https://www.theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media)\]