Spoiler alert: no. This concept been tried before, more than once, and will fail again. Jim McKelvey seems to understand why advertising is broken - but not necessarily how to align users and publishers.

This quote from a publisher says it all for me: “Honestly, I’m not that invested in knowledge about what he’s doing. I’ve seen the pitch and most everyone says the same thing: ‘He’s a bit arrogant. He’s been very successful.’ It costs nothing to say ‘sure, go ahead,’ and if it works, we’ll most likely be in.'”

And this one: “To be honest, we do not know enough about the tech integration to know how it will work. At this time, we are signed up for the test and will participate.” #Media

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