"As social traffic collapses and Google makes ominous AI-powered sounds about search, publishers across the board have started to reemphasize their websites as destinations, and that means there are a lot of new ideas about what makes websites valuable again." A lot of which look like blogging.

Semafor Signals, described in this piece, may be AI-augmented, but it really comes down to a collection of links that form an umbrella story, with some context from an editor to link it all together.

What's groundbreaking here is the newsroom tool used to produce it, not the product itself. And that's where AI - and a lot of other technology - becomes more interesting. Not as a way to replace journalists or churn out content at speed, but as a way to give them more information to work with in order to produce work (written and created by humans) that might not have been possible otherwise. #Media

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