> ## Content Index
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# We Can't Depend on Platforms Anymore
- URL: https://werd.io/we-cant-depend-on-platforms-anymore/
- Published: 2022-11-23T06:25:47.000Z
- Updated: 2022-11-23T06:25:47.000Z
- Author: Ben Werdmuller
- Tags: #Import 2025-06-13 09:22

“For a solid decade, many media operators thought they could build a sustainable business on the backs of the platforms. Those days are dying. Owned audiences are the future like they always should have been.” Spoiler alert: we never could depend on platforms. [#Media](https://werd.io/tag/Media)

\[[Link](https://www.amediaoperator.com/newsletter/we-cant-depend-on-platforms-anymore/)\]