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# Why we invented a new metric for measuring readership
- URL: https://werd.io/why-we-invented-a-new-metric-for-measuring-readership/
- Published: 2024-04-03T13:31:00.000Z
- Updated: 2024-04-03T13:31:00.000Z
- Author: Ben Werdmuller
- Tags: NotableLinks, #Import 2025-06-13 09:20

"One particular piece of the journalism model that is broken? How news organizations measure their readership."

Pageviews are not a million miles away from hits - which is how we measured success in 2003\. This is much-needed innovation from The 19th. Alexandra Smith, who wrote this piece and works on audience there, is brilliant and is a voice who should be listened to across journalism and beyond.

The trick isn't convincing a newsroom to consider these ideas. The real trick is to get funders and the broader ecosystem on board. But it's work that must be done. [#Media](https://werd.io/tag/Media)

\[[Link](https://www.cjr.org/analysis/alexandra-smith-metrics-readership-19th-impact.php)\]