Counting Ghosts
"Web analytics sits in the awkward space between empirical analysis and relationship building, failing at both, distracting from the real job to be done: making connections, in whatever form that means for our project." #Media
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Notable links: February 20, 2026
Why aren't newsrooms sharing and innovating? And more.
Stop calling optimization "innovation."
"The problem is, if you’re optimizing a product that fundamentally isn’t working for how people get news in 2026, all you’re really doing is riding that buggy off of a cliff with style."
The political effects of X’s feed algorithm
"Feed algorithms are widely suspected to influence political attitudes." This study shows that some do - to significant effect.
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
In a world where traffic is decreasing, publishers are moving more heavily into subscriptions - with very good results.