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How Will Journalists Survive Digital Media’s Decline? Forget Scale.

On models for journalism:

"I wonder if the big problem is that we focused on scale when we should have been focused on nailing down the audience. If we focused on millions when we should have focused on building ourselves a liveable wage. And if we put too much of an emphasis on global at the cost of local."

Yes! This! Exactly! News was seduced by the exponential VC model that should have been limited to certain kinds of hardware and software. And in the process - as well as through some legacy ivory tower thinking - it chose not to dig deep and figure out exactly who it was serving.

I still say modern newsrooms should use the word "community" instead of "audience". It's a two-way relationship. And building relationships does not scale.

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