No surprise that Black consumers favor local papers that are more reflective of their communities (vs national outlets, which still skew white and male).

"Black news organizations — and also Black reporters at mainstream outlets — understand the local issues better and are less likely to engage in tired tropes and racist stereotypes than national journalists."

One of the most important things we can do to foster trust in media is to hire diverse newsrooms that are more representative of the communities we serve. Surely that's obvious? And yet, journalism as a whole still suffers from the same old diversity issues. #Media