[Mathias Felipe de Lima Santos at NiemanLab]

"To survive, journalism must continue to embrace technology. But doing so should never cost newsrooms their independence. News organizations should prioritise building direct relationships with their audience to reduce reliance on third-party platforms. They should also stay informed about evolving regulations, and actively participate in policy discussions shaping the future of the news-tech relationship."

Exactly.

There are good points made here about paying for news technology. My belief is that there's value in sharing resources between newsrooms. Building and supporting technology as a commons could help newsrooms further their goals while staying independent. This shared model also prevents newsrooms from each developing the same commodity technology, which across the industry is a huge misuse of resources.

Clearly, too, a strong independent social web benefits both newsrooms and news consumers. A strong fediverse helps empower newsrooms to build direct relationships. Newsrooms should support this movement.

Regardless of the solution, it's good to see these topics being brought up in the news space. These represent the problems and the existential threats: now it's up to the industry to act.

#Media

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