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Democratising publishing

[John O'Nolan]

This is a genuinely inspiring post from John O'Nolan about the foundation behind Ghost and how it operates. It feels like a blueprint for so many open source projects.

"The business model was simple: We would make a great open source product that people wanted to use. Those people would need a server to use the product, so we would also sell web hosting. The revenue from our hosting would fund further development of the open source product."

This sounds simpler than it is. I tried it and failed - but John, Hannah, and team have made it work well, growing a dedicated community around a high-quality, well-designed product that serves a specific set of needs really well.

This will be interesting to watch:

"So, as we reach our headcount limit of 50 people — which is likely to happen in the next couple of years — our intention is to expand the seats on Ghost's board of trustees beyond myself and Hannah."

John describes it as part of building "a more diverse and representative governance structure" for Ghost. There are lots of ways to cut that, but he paints a strong picture that includes bringing in the community and upholding transparency.

What also blew me away here was that Ghost was profitable eleven days after launching its hosted service, which in turn was released not long after the initial Kickstarter campaign was closed. I'd love to hear more about how much of the platform was already built and how they pulled that together.

[Link]

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