This is a pretty great article about the decentralized social web, which quotes Christine Lemmer-Webber, Blaine Cook, and me.

It’s in Polish, but if you don’t speak the language, the “translate” button on your browser works pretty well.

Here are the full remarks I sent Michał “rysiek” Woźniak, the author of the piece:

Social media is where people learn about the world: they discover the news, connect with each other, share the things they love and what's happening around them. We learn about art and love; about current events; and sometimes, about injustice and war — all at a global scale.

The owners of these spaces have the power to influence the global conversation to fit their business needs. Business model changes at every centralized social media company have made it harder to reach your community, but it goes beyond that. We recently saw the owner of X heavily weigh in on the US election. Previously, lapses at Facebook helped lead to genocide in Myanmar. These spaces are too important to be privately owned or to be subject to any single owner's needs or whims.

Decentralized social media divests ownership back to the people. Federated social networks are co-operatives of small communities, each with their own ownership and their own rules. Fully decentralized social networks allow users to make their own choices about how their content is moderated and presented to them. There is never a single owner who can unilaterally change the conversation; the platform is owned by everybody, just as the web itself is owned by everybody.

In answer to a question about my employer, ProPublica, its involvement in the Fediverse, and advice I might have for other publishers, I wrote:

ProPublica was already on the fediverse before I got there. That's down to Chris Morran, a member of the audience team. But, of course, I've been a strong advocate.

My main advice is: be everywhere your audience is. That does mean Mastodon and Bluesky - and we've had strong engagement on both. Use your own domain to validate your accounts and encourage your staff to join individually. By using cutting edge social media platforms and not being afraid to experiment early, ProPublica has so far bucked the downward trends that have been seen at other publications.

You can read the whole piece here.